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Mini: Pole position

Mini: Pole position
Your rating: None Average: 6 (64 votes)

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti
Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti
Images and Retouching: Ansichtsache
Promotion: Spool

6 Comments

Blashyrkh's picture 21230 pencils
Blashyrkh | Fri, 2011-09-02 10:25

Bad message, bad media, especially in traffic.

karmacoin's picture 512 pencils
karmacoin | Mon, 2011-09-05 10:20

several campaigns have used this kind of methods at traffic lights, they just take like 10 or 15 sconds to show it, in other cases some campaigns did even acted in the middle of the pedestrian crossing

http://blogs.elcomercio.pe/publicidadymkt/2009/06/-desde-la-semana-pas...

Davai's picture 573 pencils
Davai | Fri, 2011-09-02 10:47

How can a CD accept this ?

thedesignaddict's picture 4341 pencils
thedesignaddict | Fri, 2011-09-02 13:10

A little obtrusive, but fun. I like it.

morse's picture 8826 pencils
morse | Fri, 2011-09-02 14:59
8

I think this is awesome.

What hath God wrought

krautland's picture 3204 pencils
krautland | Mon, 2011-09-12 09:49
1

three people to reach three people. as ineffective as possible.

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