Misplaced Airbag

Agency Network: 
May 2013

In Mexico car accidents caused by women while making up and driving are very common. Thinking about their own safety and others, MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.

Ambient advertisment created by Publicis, Mexico for Mini, within the category: Automotive.

There's a place for everything. Don't makeup & drive.

Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Directors: Jessica Apellaniz, Luis Enríquez
Associate Creative Director: Christian Santacruz

Comments (8)

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Vladislav's picture
Activity Score 2407

Effective and heart attacking

Bruno Brasileiro's picture
Bruno Brasileiro
Activity Score 94

I like the idea, despite most women would get pissed of after this (and not smiling like it's shown). Oh, and better hide that GoPro camera at 0:38 next time :P

kleenex's picture
Activity Score 48950

Brilliant placement.

msea's picture
Activity Score 139

cool! I hope there were no broken noses:)

sonufrommars's picture
Activity Score 61


Cristina and Chris's picture
Cristina and Chris
Activity Score 840

Very in your face advertising (excuse the pun). Memorable and I'm sure it would be talked about, but i wonder how far?

Joele's picture
Activity Score 287


kalpesh78's picture
Activity Score 2578

This will surely cost them the promotion. lipstick gone all wrong.

nice work.

ideas....30 minutes nahi toh free.