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Misplaced Airbag

Agency: 
Published/Aired: 
May 2013
Description: 

In Mexico car accidents caused by women while making up and driving are very common. Thinking about their own safety and others, MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.

There's a place for everything. Don't makeup & drive.

Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Directors: Jessica Apellaniz, Luis Enríquez
Associate Creative Director: Christian Santacruz

Comments (8)

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Highest Rated

kalpesh78's picture
kalpesh78
Activity Score 2578

This will surely cost them the promotion. lipstick gone all wrong.

nice work.

ideas....30 minutes nahi toh free.

Vladislav's picture
Vladislav
Activity Score 2407

Effective and heart attacking

Bruno Brasileiro's picture
Bruno Brasileiro
Activity Score 94

I like the idea, despite most women would get pissed of after this (and not smiling like it's shown). Oh, and better hide that GoPro camera at 0:38 next time :P

kleenex's picture
kleenex
Activity Score 43349

Brilliant placement.

msea's picture
msea
Activity Score 139

cool! I hope there were no broken noses:)

sonufrommars's picture
sonufrommars
Activity Score 61

Brilliant

Cristina and Chris's picture
Cristina and Chris
Activity Score 839

Very in your face advertising (excuse the pun). Memorable and I'm sure it would be talked about, but i wonder how far?

Joele's picture
Joele
Activity Score 287

Stunning!

kalpesh78's picture
kalpesh78
Activity Score 2578

This will surely cost them the promotion. lipstick gone all wrong.

nice work.

ideas....30 minutes nahi toh free.

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