36 comments

drunk dave's picture
drunk dave
1066 pencils

What a truly awful, invasive idea. This is when advertising goes bad, like the milk in my fridge that's three days old.

bknowlden's picture
bknowlden
3647 pencils

DD, check out the details, this isn't really that invasive because it is voluntary.

drunk dave's picture
drunk dave
1066 pencils

I did check the details, but this is the slipperly slope to the future. If every car is chipped, we could have billboards that give us messages based on whatever. 'Hello Brando, you're running low on vaseline" for example. Just find it as a test, very disturbing.

bknowlden's picture
bknowlden
3647 pencils

But DD, I am low on vaseline. Who told you? Was it this "chip" they speak of....

kre8's picture
kre8
989 pencils

dd...
which industry are you in?

drunk dave's picture
drunk dave
1066 pencils

Copywriter dude, just hate really intrusive advertising that uses your personal details - and when will we start focussing the message so much that you can't escape it. Just a thought.

the_ashlands's picture
the_ashlands
1394 pencils

so then youd be the segment of the mini population that refuses to fill out the form. get over it. this is a great idea.

braindrain's picture
braindrain
240 pencils

Exactly. Had it not been voluntary, I'd say it was incredibly intrusive. But they're giving people who want to see their names on a billboard the chance to see it. I bet money those drivers have taken every single friend they have past it in their minis.

Smart idea, and also smart to do it at just a few locations to make sure there isn't a huge backlash.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Yeah but drunk dave has a point, if you refused to fill in the form it wouldn't really matter, it would end up like emails, you get all sorts of spam anyway, even if you never tick the box or fill out the form.

Drunk Dave is right; it could be invasive. This isn't but the method itdself would end up being so at some point.

Toro's picture
Toro
1007 pencils

Hmm, you work in advertising and you have principles???

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Ha good point!

mikelite's picture
mikelite
1031 pencils

i'm right with you. I think that personalized advertising shit is scary. it's ads that take away way too much personal / public space.

kre8's picture
kre8
989 pencils

i think this is cool.
id be pretty moved by seeing my name up there by surprise.
only problem is...if im already driving a mini, does this really make much sense?
to the other drivers (the people we should be talking to) will only see random names and it wont mean anything to them.

ivan's picture
ivan

It will make them jealous.

This is the future guys. Personalized ads. I don't think outdoor though. Have you seen that movie with Tom Cruise? Was it Minority Report?

Ivan Raszl, admin of AotW

pixelbomb1's picture
pixelbomb1
2555 pencils

excellent movie. I was just watching the future weapons last night Discovery Channel
"IT'S THE WAY OF THE FUTURE" " SHOW ME THE BLUE PRINT" " SHOW ME THE BLUE PRINT" " SHOW ME THE BLUE PRINT"

Sincerely,
Arnold Santillan
714-206-2459

fersvax's picture
fersvax
1237 pencils

Agree!!! There's noyhing better than advertising "made specially for you" like this one.

FER.

p.syche's picture
p.syche
267 pencils

i thought of the same exact movie!!!!!!

we may not like personalized ads, but that's the future...

it actually scares me... it's almost like we're being spied on constanly.

the_ashlands's picture
the_ashlands
1394 pencils

the billboards have generic copy thats relevant to the target demo that is displayed either when; there are no programmed mini fobs around, or after the cycle of three personalized ads has completed for said fobs.

so, it works for both the survey participators and the general public at the same time.

in my eye, its another great addition to the multi-pronged mini-cult ad front.

Sellitti's picture
Sellitti
12 pencils

Reminds me of the old Jeep club, where Jeep owners waved to one another.

the_ashlands's picture
the_ashlands
1394 pencils

yes!!!!

we still do!!! (only the wranglers tho..) i love that!

ellehcimeo's picture
ellehcimeo
3522 pencils

if i had a mini, i just might sign up for this.

copycomoelcopi's picture
copycomoelcopi
822 pencils

ditto

pixelbomb1's picture
pixelbomb1
2555 pencils

well you can always wear mini skirt. ;-)

Sincerely,
Arnold Santillan
714-206-2459

jessicahoppe's picture
jessicahoppe
72 pencils

mini is a specialist on doing some cool print campaigns and spots but...hey i think it's still not very personal what they show on those billboards..and yes i know the strategy...but when i've seen this on adhunt some days ago i thought this isn't to good, kind of as if they were trying so badly to stay subcultural and hip hop...Nope, doesn't work for me either.

freshman's picture
freshman
126 pencils

I like it! Innovative and fun.

raverus's picture
raverus
1478 pencils

a little interactive, good.

mj's picture
mj
71 pencils

Innovative technique,Innovative idea

mj's picture
mj
71 pencils

......i do not think

RahoolTalukdar's picture
RahoolTalukdar
108 pencils

The 1...

Definately futurisristic.....
But I am gonna wait to see more of these,,,,
Well I am thinking,,, how better could this be used...
Definately a two edged sword though....
Hail IVAN.....

Thinking what to think

adkutz's picture
adkutz
48 pencils

I would say very neat idea and also this portends the future of advertising. You can't ignore it and you will be part of it soon, whether you like it or not. Neat.

mvetter's picture
mvetter
2 pencils

For those of you refusing to embrace the future, I feel for you. You are going to be left behind. It is a great idea.

pixelbomb1's picture
pixelbomb1
2555 pencils

I say if you don't have anything to hide who cares. Now if you are the ENEMY OF THE STATE - "movie" then you can't hide. I think people who has hidden agendas are afraid of this kind of stuff.

Sincerely,
Arnold Santillan
714-206-2459

drunk dave's picture
drunk dave
1066 pencils

But you already live in a police state, so it's too late for you. The rest of us still have rights :)

pixelbomb1's picture
pixelbomb1
2555 pencils

Police are good, they will protect you from R.U.F. I can sleep well at night.

Sincerely,
Arnold Santillan
714-206-2459

truecopy's picture
truecopy
400 pencils

It was just a matter of time to see Schematic and 3 Ring Circus ideas from "Minority report" come to life...

"Sex sells. Truth even better." - A friend

too_graphic's picture
too_graphic
11 pencils

It's scary and cool at the same. These kind of 'ad's that find you' approach COULD be really effective, when and IF done appropriately but if done wrong could be extremely off putting. abit too Orwellian for me. personally.

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