Mini: How do you drive your coffee?
MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.
Advertising Agency: JWT, Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Creatives: Jeena van der Heul, Ben Goedegebuur
Art Directors: Jeena van der Heul, Maarten Vrouwes
Copywriters: Jeena van der Heul, Friso Ludenhoff
Designers: Richard Beerens, Fâris van de Lisdonk
Concept Producer: Esther Berger
Development: Trilab
7 comments
wow this is sooo awesome!...seriously great
interesting idea.
what the...? driving and coffee? what's the connection and why should anyone care?
It's probably not based on a connection between driving and coffee but more based on the trend of people drinking a more personal cup of coffee.
On the campage.. I think it's a cool concept but I'm not sure how it's being implemented.
For a car event it might work.
Business-to-Business it could work if it's backed up by DM.
But more consumer oriented at a local dealer.. not really.
I do understand that it's not easy to add value to a test drives, but honestly, besides there being no correlation between driving and coffee, is the cost of technology to make this possible justified by the final outcome...?
I do understand that it's not easy to add value to a test drives, but honestly, besides there being no correlation between driving and coffee, is the cost of technology to make this possible justified by the final outcome...?
I do understand that it's not easy to add value to a test drives, but honestly, besides there being no correlation between driving and coffee, is the cost of technology to make this possible justified by the final outcome?