Mini: Dress-up for Halloween

Every year on October 31, people celebrate Halloween by dressing up in costumes. TAXI 2 thought there was no better time to capitalise on the cheeky nature of the MINI brand – and created a MINI costume for other cars to dress up in. In a guerrilla effort, TAXI 2 created and built a one-size-fits-all MINI costume, hit the streets, and for the first time, allowed cars to feel the same sense of playfulness that people feel when they dress up.

Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Copywriter: Tal Wagman
Art Director: Craig Ferguson
Print Producer: Tara Greguric
Account Manager: Tina Tieu


Awardlvr's picture
3 pencils

Fresh, timely thinking. Well done, Canada!

Taylormade's picture
412 pencils

I've noticed people's first comment always seems to be so positive. Especially when they sign up around the same time the ad they're commenting on was uploaded. Interesting.

kleenex's picture
36288 pencils

good idea..

Jackbr's picture
1492 pencils

Freak and nice.


Taylormade's picture
412 pencils

Second fake car cover to come out of Toronto in the past year or so. Taxi2Slow.

kalpesh78's picture
2580 pencils

@ Awardlvr. Nothing fresh about this idea. search for it on there are loads of such ideas.

ideas....30 minutes nahi toh free.

andylefty's picture
4539 pencils

I like this. Although Halloween is associated with being scary, not hot.

Marcupolo's picture
206 pencils

nothing new...

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