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Dress-up for Halloween

Agency: 
Published/Aired: 
October 2011
Description: 

Every year on October 31, people celebrate Halloween by dressing up in costumes. TAXI 2 thought there was no better time to capitalise on the cheeky nature of the MINI brand – and created a MINI costume for other cars to dress up in. In a guerrilla effort, TAXI 2 created and built a one-size-fits-all MINI costume, hit the streets, and for the first time, allowed cars to feel the same sense of playfulness that people feel when they dress up.

Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Copywriter: Tal Wagman
Art Director: Craig Ferguson
Print Producer: Tara Greguric
Account Manager: Tina Tieu

Comments (10)

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Highest Rated

Taylormade's picture
Taylormade
Activity Score 408

I've noticed people's first comment always seems to be so positive. Especially when they sign up around the same time the ad they're commenting on was uploaded. Interesting.

Awardlvr's picture
Awardlvr
Activity Score 3

Fresh, timely thinking. Well done, Canada!

Taylormade's picture
Taylormade
Activity Score 408

I've noticed people's first comment always seems to be so positive. Especially when they sign up around the same time the ad they're commenting on was uploaded. Interesting.

kleenex's picture
kleenex
Activity Score 43349

good idea..

Jackbr's picture
Jackbr
Activity Score 1499

Freak and nice.

JackBR

Taylormade's picture
Taylormade
Activity Score 408

Second fake car cover to come out of Toronto in the past year or so. Taxi2Slow.

http://www.gtspirit.com/2010/12/22/audi-r8-spyder-car-cover-for-unhapp...

kalpesh78's picture
kalpesh78
Activity Score 2578

@ Awardlvr. Nothing fresh about this idea. search for it on coloribus.com. there are loads of such ideas.

ideas....30 minutes nahi toh free.

andylefty's picture
andylefty
Activity Score 4535

I like this. Although Halloween is associated with being scary, not hot.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Fun campaign, even if it isn't too original.

Marcupolo's picture
Marcupolo
Activity Score 206

nothing new...

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