Mini Clubman: The exhibitionist

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative director: Ekkehard Frenkler
Art Director: Pei-Jen Mueller-Lierheim
Published: March 2008

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kgeiger's picture
7012 pencils

Mildly amusing.

consolidated.db's picture
538 pencils

this is purely executional. the idea isn't tied back to the product. you could substitute any other make of car for this one.

teenquey's picture
290 pencils

if it is, so? so does any 100 billion other ideas can be applied to other products and brands.

consolidated.db's picture
538 pencils


A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Great idea but the set-up and editing in this video is not paying it off as well as it could.

capobvious's picture
68 pencils

where's the cool part where he gets punched in the face?

this is embarrassing.

Crisp One's picture
Crisp One
2007 pencils

being cool is overrated, i think its great.

Disco Munky's picture
Disco Munky
3900 pencils

I agree, this is ace.


Doin' it for the points

biabitch's picture
298 pencils

cute promo guys

doworkson's picture
242 pencils

most people could probably care less. but either way its a cool and fun way of spreading the word about the new mini. guarantee people who see these dudes will remember the clubman over any car commercial.

Disco Munky's picture
Disco Munky
3900 pencils

My only issue about this, is that the mini is no longer a "mini" car. It's as big as most hatch-backs, in the UK at least. In the US with their massive cars, the mini is probably still considered quite small. Go USA!


Doin' it for the points

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