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Mini Clubman: The exhibitionist
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Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative director: Ekkehard Frenkler
Art Director: Pei-Jen Mueller-Lierheim
Published: March 2008
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Comments
Mildly amusing.
this is purely executional. the idea isn't tied back to the product. you could substitute any other make of car for this one.
if it is, so? so does any 100 billion other ideas can be applied to other products and brands.
?
Great idea but the set-up and editing in this video is not paying it off as well as it could.
where's the cool part where he gets punched in the face?
this is embarrassing.
being cool is overrated, i think its great.
I agree, this is ace.
"readthiswhileIstareatyourtits"
cute promo guys
most people could probably care less. but either way its a cool and fun way of spreading the word about the new mini. guarantee people who see these dudes will remember the clubman over any car commercial.
My only issue about this, is that the mini is no longer a "mini" car. It's as big as most hatch-backs, in the UK at least. In the US with their massive cars, the mini is probably still considered quite small. Go USA!
"readthiswhileIstareatyourtits"
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