MINI Clubman: Car

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriters: Kelly Lovelock
Photographer: Fraser Clements
Editor: Will Pickering
Released:June 2008


jomo's picture
62 pencils

Great use of media

SeanMartin's picture

How's the driver going to even notice it unless s/he's stopped at a red?

Garethp's picture
4 pencils

You're always going to stop for at least a short while when you on Khyber Pass [where this ad was place] because of the traffic during peak times. And even when you aren't the car directly in front of it, you still notice it!

Whitefang's picture
509 pencils


Wyvie's picture
76 pencils

But how many people drive a mini?

I drive an enormous sedan. Any bigger than that and it'll look like a limo! Hey, actually, that might be nice... Except I have to drive it! And then that has no relevance to the mini.

Still, cute concept. It gets a chuckle.

teenie's picture
1894 pencils

Interesting and unexpected--very Mini! I like it.

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