MINI Clubman: Car

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriters: Kelly Lovelock
Photographer: Fraser Clements
Editor: Will Pickering
Released:June 2008

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6 comments

jomo's picture
jomo
62 pencils

Great use of media

SeanMartin's picture
SeanMartin

How's the driver going to even notice it unless s/he's stopped at a red?

Garethp's picture
Garethp
4 pencils

You're always going to stop for at least a short while when you on Khyber Pass [where this ad was place] because of the traffic during peak times. And even when you aren't the car directly in front of it, you still notice it!

Whitefang's picture
Whitefang
509 pencils

lame

Wyvie's picture
Wyvie
76 pencils

But how many people drive a mini?

I drive an enormous sedan. Any bigger than that and it'll look like a limo! Hey, actually, that might be nice... Except I have to drive it! And then that has no relevance to the mini.

Still, cute concept. It gets a chuckle.

teenie's picture
teenie
1894 pencils

Interesting and unexpected--very Mini! I like it.

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