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Comments (34)

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Highest Rated

namlondon's picture
namlondon
Activity Score 31

Great job. Amazing

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Guest's picture
Guest

wow, mini ripped them off. that's disgusting. How do feel about ripping people off JWT?

germanhudders's picture
germanhudders
Activity Score 336

Like it, much more effective than the Heineken one because here the car and the brand are unmistakable, in the Heineken it could be just a walking fridge and people may not associate it with the brand. Nice guerrilla and ambient

silvi's picture
silvi
Activity Score 4172

This is great!

Falwaffel's picture
Falwaffel
Activity Score 10

First of all: Heineken was first. Why would you do the exact same thing in the same city just two weeks later? Second, @ Mirikuaro: There is no such thing as a Walk-in Fridge. They are NOT for sale. What world do you live in? I'm 100% sure people will connect the Walk-in Fridge box to the Heineken spot in The Netherlands.

slowrider's picture
slowrider
Activity Score 648

who says that heineken was first? it depends on - when ivan posts the ads - so we have to asks ivan - what the first was

and sometimes it happens - that the same idea comes up on the same time for different products

one should not take life so seriously - as one will not come out of it alive.

Falwaffel's picture
Falwaffel
Activity Score 10

It's true, great minds think alike, they say. But I just know Heineken was first because I live in Amsterdam and saw the Heineken boxes two weeks ago. The mini boxes were put on the streets after christmas, it says so in a press release. I'm sure Ivan can confirm the whole thing.

ivan's picture
ivan

I can't tell, I post mostly in order of sending, but not all the time. When provided I add the publishing date, but I have no way of checking. So, in short. I don't know. :)

Falwaffel's picture
Falwaffel
Activity Score 10

For those who are interested: here's two posts from a Dutch blog on advertising. They're in Dutch, but I'm sure people can read the date. The first one is about Heineken, dated 17-12, the second one about Mini, dated 29-12.

http://www.reclameweek.nl/bureau-nieuws/walk-in-fridge-overspoelt-hoof...(13079).html

http://www.reclameweek.nl/marketing-nieuws/vreemde-mini-dozen-bij-huis...(13155).html

chris myles's picture
chris myles
Activity Score 429

the ad is awesome.

Creative Criminals's picture
Creative Criminals
Activity Score 54

The commercial made by Heineken of the Walk-in fridge was a huge hit in The Netherlands so many people do know what the walk-in fridge is. I think Heineken was first with this box idea (16 december 2009) but I'm not 100% sure.

Link: http://creativecriminals.com/ambient/heineken-walk-in-fridge/

Hibon's picture
Hibon
Activity Score 3736

This is NOT new.... but clever for Christmas.

Simple ideas are the best !

germanhudders's picture
germanhudders
Activity Score 336

I have seen walk in fridges just like the big walk in freezers restaurants use... a little smaller. But still copied or not, i like the mini one better, its more to do with the brand and its identity, so small you can buy it in a box, heineken doesn't have that benefit

Guest's picture
Guest

I disagree completely. Besides, JWT/Mini ripped it off. That trumps any argument.

amchamas's picture
amchamas
Activity Score 92

slammin'

morse's picture
morse
Activity Score 17397

This is a very cool ambient.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
Activity Score 122

Superb! Award winning idea!

Guest's picture
Guest

Is it award winning if it's ripped off?

satrianee's picture
satrianee
Activity Score 3748

The idea better fit the mini... This is great.

sirvan's picture
sirvan
Activity Score 29860

This one is better than the Walk In Fridge one, even though it might have "come first".

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

If it's okay that it didn't "come first", mind if I rip off your portfolio and make it better? Please post your website.

everartz's picture
everartz
Activity Score 7609

like it, good work

| Everartz |

david.jaumes's picture
david.jaumes
Activity Score 34

good idea, but what about ecology (waste everywhere)? maybe a negative point? the idea is nice ;)

akrokdesign's picture
akrokdesign
Activity Score 50

pretty good.

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mgriff21's picture
mgriff21
Activity Score 592

Good idea - but this seems very familiar to another campaign we just saw. Perhaps a Heineken mini-fridge campaign?

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

cef's picture
cef
Activity Score 547

nice one but seems very eco friendly!

paumarques's picture
paumarques
Activity Score 1312

jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

onedesigner1's picture
onedesigner1
Activity Score 9

Really great Idea

mikepants2005's picture
mikepants2005
Activity Score 504

These Amsterdam guys like their 'box' ideas!

http://adsoftheworld.com/media/ambient/mini_amsterdam_christmas_boxes

raavigeorgian's picture
raavigeorgian
Activity Score 2444

can't help liking it

Guest's picture
Guest

Absolute bloody genius.

Guest's picture
Guest

Great ambient, guerilla powered. I would have made a slight different box for the Mini, but... I don't live in NL :P

namlondon's picture
namlondon
Activity Score 31

Great job. Amazing

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