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Car

Agency: 
Published/Aired: 
October 2008
Description: 
Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriters: Kelly Lovelock
Photographer: Fraser Clements
Editor: Will Pickering

Comments (6)

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Highest Rated

teenie's picture
teenie
Activity Score 1894

Interesting and unexpected--very Mini! I like it.

jomo's picture
jomo
Activity Score 62

Great use of media

SeanMartin's picture
SeanMartin

How's the driver going to even notice it unless s/he's stopped at a red?

Garethp's picture
Garethp
Activity Score 4

You're always going to stop for at least a short while when you on Khyber Pass [where this ad was place] because of the traffic during peak times. And even when you aren't the car directly in front of it, you still notice it!

Whitefang's picture
Whitefang
Activity Score 509

lame

Wyvie's picture
Wyvie
Activity Score 76

But how many people drive a mini?

I drive an enormous sedan. Any bigger than that and it'll look like a limo! Hey, actually, that might be nice... Except I have to drive it! And then that has no relevance to the mini.

Still, cute concept. It gets a chuckle.

teenie's picture
teenie
Activity Score 1894

Interesting and unexpected--very Mini! I like it.

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