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MINI: Augmented reality

Your rating: None Average: 7.4 (38 votes)

25 Comments

Guest's picture

YEAAAAAHHHH!!!! COOOL

Guest's picture
5

Neat technology. Concept? I don't read Spanish.

Zulo's picture 62 pencils

Spanish? Are you a donkey or?

Guest's picture

Der AWESOME!

Crisp One's picture 2031 pencils

Yea this technology is awesome, now if they cold only make it for smart phones and iPhones so people can use it on the go, instead of taking the ads home to their computer. I think it would make more of a buzz.

ivan's picture

This is really cool. I think GE did it first, but I may be mistaken. I seem to remember seeing it on TED 6 months ago too.
http://creativebits.org/inspiration/augmented_reality

Guest's picture

Yes, GE did it first! Check out their ecoimagination site.

bknowlden's picture 3680 pencils

This is really "cool" - but that's the medium that North Kingdom defined. The reality is that nothing I have seen, including this, actually leverages the technology in the name of a great idea.

Build your own Mini Cooper on the website and "see it" right in front of you, now I might be a little more interested.

ccc's picture 329 pencils
9

This is awesome. Saw this technology before but the first time to see it in an ad.

A Japanese company used the same technology to make "virtual girlfriend":

http://9gag.com/gag/2350/

ADebutant's picture 268 pencils

Siiiick.

"Our factories make cosmetics. We sell hope." -M.Factor

Guest's picture
8

good ,you did it! The technology I have experienced 2 months ago. you are my boy!

Guest's picture
1

Done before. Tequila new york did it for nissan a year ago.

Rabubi's picture 551 pencils

THAT IS TOO SICK FOR WORDS!

Guest's picture
woss's picture 24 pencils
9

SUPERCOOL! Best if worked on Mac!

spiergallo's picture 69 pencils

F·I·C·O·oooooooooooo
G·O·R·G·E·O·U·S·sssssssssssssss

Julian's picture 40 pencils

Nicely done

It's only advertising, nobody died.

Donald Draper's picture 139 pencils

Veric nice!

Guest's picture

Eye of Judgement

Guest's picture

What the hell! This is nice!~ VERY!

Blair Semenoff's picture 661 pencils
Guest's picture

creo que la creatividad nunca terminara de fasinar tu vista

Schizzy's picture 207 pencils

Haha... saw this technology at an art exhibition where my brother had his work up years back... something like 2003 I think.

It was pretty cool back then too. Nice to see the arts making a contribution to advertising.

Guest's picture

I think "ARvertising" will be the new communication step into Marketing!

Watch this dice ARGame: http://www.arvertising.com/ARGameDice.shtml

Just imagine what the world it will turn into..

Guest's picture

Not only has it been done before for cars, but also Toyota IQ had a money shot of a "component split out"

http://www.youtube.com/watch?v=1_7NW_u3VFo

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