Advertising Agency: JWT, Amsterdam, The Netherlands
Creative Directors: Thijs de Boer, Martijn van der Werf
Copywriter: Thomas Reinhold
Art Director: Thom van Rijckevorsel
Account: Lisa Merelle
Like it, much more effective than the Heineken one because here the car and the brand are unmistakable, in the Heineken it could be just a walking fridge and people may not associate it with the brand. Nice guerrilla and ambient
First of all: Heineken was first. Why would you do the exact same thing in the same city just two weeks later? Second, @ Mirikuaro: There is no such thing as a Walk-in Fridge. They are NOT for sale. What world do you live in? I'm 100% sure people will connect the Walk-in Fridge box to the Heineken spot in The Netherlands.
It's true, great minds think alike, they say. But I just know Heineken was first because I live in Amsterdam and saw the Heineken boxes two weeks ago. The mini boxes were put on the streets after christmas, it says so in a press release. I'm sure Ivan can confirm the whole thing.
I can't tell, I post mostly in order of sending, but not all the time. When provided I add the publishing date, but I have no way of checking. So, in short. I don't know. :)
For those who are interested: here's two posts from a Dutch blog on advertising. They're in Dutch, but I'm sure people can read the date. The first one is about Heineken, dated 17-12, the second one about Mini, dated 29-12.
The commercial made by Heineken of the Walk-in fridge was a huge hit in The Netherlands so many people do know what the walk-in fridge is. I think Heineken was first with this box idea (16 december 2009) but I'm not 100% sure.
I have seen walk in fridges just like the big walk in freezers restaurants use... a little smaller. But still copied or not, i like the mini one better, its more to do with the brand and its identity, so small you can buy it in a box, heineken doesn't have that benefit
Good idea - but this seems very familiar to another campaign we just saw. Perhaps a Heineken mini-fridge campaign?
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
Comments
http://adsoftheworld.com/media/ambient/heineken_boxes
Like it, much more effective than the Heineken one because here the car and the brand are unmistakable, in the Heineken it could be just a walking fridge and people may not associate it with the brand. Nice guerrilla and ambient
This is great!
First of all: Heineken was first. Why would you do the exact same thing in the same city just two weeks later? Second, @ Mirikuaro: There is no such thing as a Walk-in Fridge. They are NOT for sale. What world do you live in? I'm 100% sure people will connect the Walk-in Fridge box to the Heineken spot in The Netherlands.
who says that heineken was first? it depends on - when ivan posts the ads - so we have to asks ivan - what the first was
and sometimes it happens - that the same idea comes up on the same time for different products
one should not take life so seriously - as one will not come out of it alive.
It's true, great minds think alike, they say. But I just know Heineken was first because I live in Amsterdam and saw the Heineken boxes two weeks ago. The mini boxes were put on the streets after christmas, it says so in a press release. I'm sure Ivan can confirm the whole thing.
I can't tell, I post mostly in order of sending, but not all the time. When provided I add the publishing date, but I have no way of checking. So, in short. I don't know. :)
For those who are interested: here's two posts from a Dutch blog on advertising. They're in Dutch, but I'm sure people can read the date. The first one is about Heineken, dated 17-12, the second one about Mini, dated 29-12.
http://www.reclameweek.nl/bureau-nieuws/walk-in-fridge-overspoelt-hoofdstad-(13079).html
http://www.reclameweek.nl/marketing-nieuws/vreemde-mini-dozen-bij-huisvuil-(13155).html
the ad is awesome.
The commercial made by Heineken of the Walk-in fridge was a huge hit in The Netherlands so many people do know what the walk-in fridge is. I think Heineken was first with this box idea (16 december 2009) but I'm not 100% sure.
Link: http://creativecriminals.com/ambient/heineken-walk-in-fridge/
love it!
great job guys
This is NOT new.... but clever for Christmas.
Simple ideas are the best !
I have seen walk in fridges just like the big walk in freezers restaurants use... a little smaller. But still copied or not, i like the mini one better, its more to do with the brand and its identity, so small you can buy it in a box, heineken doesn't have that benefit
slammin'
This is a very cool ambient.
Superb! Award winning idea!
http://twitter.com/Cannes_Lions
The idea better fit the mini... This is great.
This one is better than the Walk In Fridge one, even though it might have "come first".
+++
"I love everything"
like it, good work
| Everartz |
good idea, but what about ecology (waste everywhere)? maybe a negative point? the idea is nice ;)
pretty good.
excellent
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~ Quite obviously, I have gathered no moss ! ~
Good idea - but this seems very familiar to another campaign we just saw. Perhaps a Heineken mini-fridge campaign?
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
nice one but seems very eco friendly!
jej.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Really great Idea
These Amsterdam guys like their 'box' ideas!
http://adsoftheworld.com/media/ambient/mini_amsterdam_christmas_boxes
can't help liking it
Absolute bloody genius.
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