Milwaukee Health Department: Stamped mattresses

With infants deaths due to co-sleeping on the rise in Milwaukee, Serve Marketing launched yet another bold and aggressive campaign to urge parents to stop sharing a bed with their infants. This time taking their message to the streets, placing dozens of mattresses stamped with blaze orange babies and provocative messages at busy inner city intersections. One headline reads, “Babies that sleep here don’t always wake up.” Another asks to “Imagine how many more babies would still be alive if they hadn’t slept here.” So far this year, 10 babies have died in unsafe sleep conditions in Milwaukee. The campaign, is part of a larger effort by the City of Milwaukee Health Department to promote safe sleeping habits for parents with small children.

Advertising Agency: Serve Marketing, USA
Creative Director: Gary Mueller
Writer: Mike Holicek
Art Director: Mitch Markussen
Acct Team: Heather Aldrich, Brittin Haury

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5 comments

the_lizard_king's picture
the_lizard_king
1255 pencils

Its bold advertising and i feel it is required considering the sensitive topic being dealt with. I think it is good work.

And then GOD said...
Let there be creativity!!!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's a nice idea but wouldn't it be pretty expensive as those prolly get moved away quickly by the community services.

paumarques's picture
paumarques
1314 pencils

copia.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

mikeelrapido's picture
mikeelrapido
1929 pencils

Copy of what?

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Trying's picture
Trying
6 pencils

Copy?

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