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11 Comments
Like teenage girls need any more pressure to have a waist you can put your hand around.
Refreshing and inventive ambient, but this is the old Barbie issue... I think the belt was shortened a little too much.
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brandon
www.brandonknowlden.com
nice but wrong lifetime
"the only good race pace is suicide pace, and today looks like a good day to die."
lifetime?
there has been a lot of programmes and issues raised recently about young girls dying of malnutrition. A model just recently died because she was so skinny.
So what does Sholz & friends do?
this cheap trick.
I bet you no one saw it except them anyways, they made 10 of these belts, the tag is printed from their own colour printer then they Stuck it on in one shop, shot it and hey presto.
neat idea.
Desi
www.DesiCreative.com
but i totally agree with justpassingby, and i also feel the same about a high percentage of ads here as well.
Desi
www.DesiCreative.com
advertising is not about political correctness.
but this one really could use a whiff of sensibility to the subject.
I doubt the quality of this ambient as well as the intention. Low fat is all ok and so forth but advertising it with a tiny belt? Gives the wrong signals. Don't want to sound preachy but there are already far too many underweight little girls around.
http://www.reinhardkrug.de/
mmmmhm
genial! :D
definately an eye-catching solution