Milky Way: Movie theater line barrier

Advertising Agency: BBDO New York, USA
Art Directors: Tom Kraemer
Copywriters: Tom Kraemer
Creative Directors: Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce

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34 comments

Guest's picture
Guest

This idea was never produced or even presented to the client. I know this because I work at the agency. (I do not work in the creative department, though.)

slowrider's picture
slowrider
648 pencils

thanks for supporting the art department - client managers are the killers of creative work - if they dont like it - then they never will sell any creative idea - if its too far from their memorized horizont - but ... beside this ... this idea isnt very creative because you should have done your research - MILKY WAY does not have ANY CARAMEL in it - therefore i sympathise a very little little little little little bit with the client manger - shame on me

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

Umm...Milky Way does have caramel in it. Might go here for reference: http://www.milkywaybar.com/index.shtml

Guest's picture
Guest

actually it does have caramel... if you go to the website you'd see: www.milkywaybar.com And I believe they have one that has extra caramel in it too - just saying.

slowrider's picture
slowrider
648 pencils

yeah - youre right - but this product is not established in germany - so i cancel my critique about the idea

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

That's very smart of you to point that out. Now the world knows that people at your office hate each other.
You must be one of those miserable account people who's never listened to because your opinions always suck.

Guest's picture
Guest

thats experience - and by te way i`m a creative one

sirvan's picture
sirvan
29870 pencils

Good for you... we have enough fake ads winning awards... enough already.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Ouch!

Guest's picture
Guest

Ouch!

Guest's picture
Guest

ouch!!!, what about team work???

Guest's picture
Guest

someone doesn't like the creatives in their agency!

Guest's picture
Guest

or someone have some selfrespect to not support a lie.

sorry, but, create only for award is a shame.
just put the whole industry against the wall: are we able to make a good work for real jobs, that can real sell, and, as a consequency not a cause, gain some award?

once for all: ad that really sell, ad that normal people really like it and buy it is NOT even close that ones we see on books or awards.

Guest's picture
Guest

Nice one.

adsadsads's picture
adsadsads
130 pencils

I like this, but the seatbelt one is better.

theinspector's picture
theinspector
121 pencils

good. nice use of media.

adsrule's picture
adsrule
181 pencils

Appropriate and good location to target customers.

Guest's picture
Guest

ha ha ha humorously effective.

jackmoore257's picture
jackmoore257
203 pencils

Funny too, not as funny as the seatbelt but nice.

anotheropinion's picture
anotheropinion
132 pencils

Very welcoming. I like this one.

hal9000's picture
hal9000
192 pencils

smart

doubleoseven's picture
doubleoseven
106 pencils

This is nice.

Guest's picture
Guest

ho hum.

Guest's picture
Guest

effective.

Guest's picture
Guest

i don't have a prob seeing this on adsoftheworld. but if i see it in an award annual masquerading as a real produced ad, then that's a different story.

Guest's picture
Guest

i don't mind seeing this on adsoftheworld. but if it's in award annuals, then that's just messed up of BBDO since the client never approved it. no matter how good the idea may seem, it's not advertising if it's not approved by the client.

Guest's picture
Guest

Is ads of the world not for produced work?
Why say this is not produced? Looks real to me.
Is it that crazy of an idea that you think it's not produced?
It's just a simple visual idea. I approve. Great going.
Ignore these miserable haters.

Guest's picture
Guest

Hate to be a hater but, what is this? There's caramel in Milky Way, caramel is somewhat stretchy -> let's put the product where a belt is stretched between two objects... too easy for my taste.

Guest's picture
Guest

Easy? I'd love to see your portfolio of geniusness.
Post a link Mr. Big talker.

sirvan's picture
sirvan
29870 pencils

Not bad. Shame it never ran.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Eh.

goci134's picture
goci134
243 pencils

really remarkable.

Guest's picture
Guest

Nice bum. I take it she works at the agency.

Guest's picture
Guest

My favorite is Milky Way Dark, I know you make it in the mini size and the junior size but none of the stores in my area carry it. I used to be able to find it once in a while around Halloween but the last 2 years I have not been able to find it anywhere. The regular sixe bar is too big and if you cut it up it gets messy and stale. Two bites is all I need to take care of my craving so two minis or 1 juniior bar is justt the right size. Please help me by telling me where I can buy a bag of Milky Way Dark, Thank you.

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