Milka: Dare to be tender
This movie is the result of an online campaign where consumers could send compliments to one an other (milka-teder.com). After the first 10,000 compliments were sent it was time for Milka to return the favour. Time te give parking inspectors some tenderness.
Advertising Agency: Brand New Telly, Amsterdam, Netherlands
Creative Director: Wouter van der Pauw
Art Director: Auke van Rossum
Copywriter: Marcel Haasdijk
Additional credits: Michiel Peereboom, Ijsbrand Carmiggelt, Daniel Vinig, Nick van Gool, Dimitri de Vadder
Published: December 2013