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Resistance test

Agency: 
Published/Aired: 
March 2013
Advertising Agency: BUZZMAN, France
CEO / Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Account managers: Julien Levilain, Antoine Ferrari, Claire Cipriano
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Art Director Assistant: Clément Séchet
TV Producer / Art Buyers: Vanessa Barbel, Elodie Poupeau
Digital Producers: Laurent Marcus, Julie Bourges
Production / Film direction: Jon Barber / Les Télécréateurs
PR Manager: Sandrine Girard

Comments (10)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43452

Fun Stuff.

ankitadv's picture
ankitadv
Activity Score 818

nice

zouz08's picture
zouz08
Activity Score 209

push to add drama. exactly the same

http://www.youtube.com/watch?v=316AzLYfAzw

come on, check our website:
www.fredandnico.com

DonkeyPunch.'s picture
DonkeyPunch.
Activity Score 23

I guess if you're going to copy an idea you might as well copy a big and popular one and hope no one notices?

robinstam's picture
robinstam
Activity Score 215

Exactly, Push to add drama was one of the first. But after that there's been a trend of making TV-commercial that looks like it's outdoor communication. The woman is clearly an actress.

logic's picture
logic
Activity Score 43

Yea but come on it's an outdoor ad where someone pushes a big red button and something crazy happens.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

interesting

Love creating ads..

DonkeyPunch.'s picture
DonkeyPunch.
Activity Score 23

If it is fake then why even bother pretending the audience is real?

At least with the "Push button to add Drama" there was a mix of was it real or not.

It isn't as if that series wasn't well known either http://www.youtube.com/watch?v=ZIkPeZKP-d4

boombata's picture
boombata
Activity Score 4

Come on guys ! Stop wondering if it's fake or not.
Of course victims are actors. It's obvious. It's a commercial.
The goal here is just to prank the audience in the mall and that's fun

ObviousPRperson's picture
ObviousPRperson
Activity Score 18

No one is wondering if it is fake or not. People are wondering why it is just a copy of another advert.

Hello fellow Obvious PR person. How's Buzzman today? Don't just sign up to defend this work, take what people say on board. We can all set up fake accounts to praise work that our agency has made but that doesn't make it any good.

kleenex's picture
kleenex
Activity Score 43452

Fun Stuff.

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