Midalia Steel: Fence em' in
Leveraging off real classified ads, Midalia Steel achieved almost full-page impact for the cost of a 10x7. In conjunction with The West Australian newspaper, the retail ad was paper set after the classified deadline allowing the pagination of the pet section to be confined within the ad.
Advertising Agency: Ad Impact, Australia
Art Directors / Copywriters: Drew Ridley, Steve Lorimer
Agency Account Director: Luciano D'Ambrogio
Agency Media Manger: Larissa Butler
The West Australian Account Executive: Nadia Saitta
The West Australian Classifieds Manager: Bruce Cutherbertson
8 Comments
Just a creative image. No consumer insight. No persuasion.
Jaggy, MICA Ahmedabad
Nice.
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Something special is coming this way.
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just 2 simple options love or hate it.
http://ad-option.blogspot.com
La idea está ok, pero me cuesta creer que el costo sea el mismo. No creo que la diagramación sea gratis.
most akkor én is írjak ide más nyelven? :-) this should be an English forum I guess
It looks cool, but what are you pursauding consumers too?
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brandon
www.brandonknowlden.com
very, very cool!
http://checkthistrick.blogspot.com
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AdArena: Sex Sells
http://www.adarena.net
I love this. Not to complicated and attention grabbing.
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Too many cooks in the kitchen....
Kewell idea.
Now, let's work on your agency's name. :P
>>>> That's not an ad. THIS is an ad.