Midalia Steel: Fence em' in

Leveraging off real classified ads, Midalia Steel achieved almost full-page impact for the cost of a 10x7. In conjunction with The West Australian newspaper, the retail ad was paper set after the classified deadline allowing the pagination of the pet section to be confined within the ad.

Advertising Agency: Ad Impact, Australia
Art Directors / Copywriters: Drew Ridley, Steve Lorimer
Agency Account Director: Luciano D'Ambrogio
Agency Media Manger: Larissa Butler
The West Australian Account Executive: Nadia Saitta
The West Australian Classifieds Manager: Bruce Cutherbertson

7 comments

JAGGY's picture
JAGGY
1382 pencils

Just a creative image. No consumer insight. No persuasion.

Jaggy, MICA Ahmedabad

pabloaotw's picture
pabloaotw
235 pencils

La idea está ok, pero me cuesta creer que el costo sea el mismo. No creo que la diagramación sea gratis.

chimie's picture
chimie
156 pencils

most akkor én is írjak ide más nyelven? :-) this should be an English forum I guess

bknowlden's picture
bknowlden
3647 pencils

It looks cool, but what are you pursauding consumers too?

andrej dwin's picture
andrej dwin
939 pencils

very, very cool!

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ultraboon222's picture
ultraboon222
220 pencils

I love this. Not to complicated and attention grabbing.

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Too many cooks in the kitchen....

Rog's picture
Rog
6094 pencils

Kewell idea.
Now, let's work on your agency's name. :P

>>>> That's not an ad. THIS is an ad.

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