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Microsoft Windows 8: Fast and fun

Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as 'fast and fun'. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.

Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm

9 comments

Richa Agrawal's picture
Richa Agrawal
324 pencils

love it. awesome.

esia's picture
esia
239 pencils
brandlover's picture
brandlover
171 pencils

so true. reminded me the same. after this, WIN 8 is only a copycat. :(

DavidShao's picture
DavidShao
42 pencils

Microsoft is only a copycate =[

kleenex's picture
kleenex
32418 pencils

Did they get more than just the picture???

Jackbr's picture
Jackbr
1450 pencils

Funny, but old idea...

Jack

emiliete's picture
emiliete
646 pencils

Older than advertising. And it's not true, the product is not good.

MagicalMayhem's picture
MagicalMayhem
17 pencils

.

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