Microlax: Street
Agency : JWT Paris, France
Art director: Ahmed Elzoghlami
Copywriter: Ludovic Danniel
Other additional credits: Thierry Brioul
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17 Comments
haha, nice
funny idea. if you change from logo to the front panel of the pack, the communication will come across stronger. cheers!
Yes, you are right.
www.philippertl.co.uk
what the hell is this... i kept on looking at it for five minutes and i didnt get anything!!! somebody explains please!
| Everartz |
is not a place you look often. that's why when you looked at it you didnt recognize it.
You are brain dead my friend. Laxatives, a big downpipe. Go figure.
Good idea, but the execution is boring.
www.pindaro.info
totally agreed!
is there life before death?
The execution is simple, so it's perfect for me. direct to the idea ;-)
I wouldn't get this in a million years. Laxatives on a construction site rubbish chute? Solids come out of that into a skip (rubbish bin). If liquids came out then maybe. Or is it different in other parts of the world?
you don't see the stuff that is going down this chute anyway.
just imagine walking down this street, not even noticing this ad at first, then hearing that rumbling sound from across the street, you see the chute with the microlax logo on it.
i bet it would make you smile.
Exactly.
right on.
www.aaasmith.blogspot.com
Hit them when they least expect it...
Oui! Oui!
>>>> That's not an ad. THIS is an ad.
HA HA! I like it.
9/10
www.aaasmith.blogspot.com
hysterical! love it
I was a little confused because I thought the redness of the spout next to the sign had something to do with the message. All I could think of was, "Microlax gives you bloody bowel movements," which certainly isn't what you'd want people to think. It's clever, but this particular pipe is not the best application.
great ambient.