Micro Machines / Hasbro: Micro world
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Copywriter: Sebastian Valenzuela
Art Director: Hugo Gallardo
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20 Comments
Nice job on the text translation, and I note, bravely abstaining from the spell checker.
As for the idea, I'm not getting much from it, did they leave the little cars around or was it just the stencil?
I think it was just the stencil, cause the cars wouldn´t last one minute. I like it, it would make me look at it.
I have doubts about the signals, because some of them are hard to understand. The Parking Lot is nice, but the Highway for example isn´t easy to get, I mean, they are just a group of lines. Although you have the brand name next to them its not easy to get.
cute little ineffective ambient. I like the parking lot one, but it needs both the P symbol and the logo for it to make any sense to the passer-by.
www.danielglezmilan.blogspot.com
And.. it that works?
www.danielglezmilan.blogspot.com
Who in the world is going to notice stencils the size of an average shoe.
Kids. They have another zise!!
Bravo Italy!
Never would've noticed it, much less that it was interactive. Fun idea, although.
You have to hate advertising in order to truly love it.
Brilliant ambient idea! It really makes sense to me. It plays with proportions and invites to look the city with kids eyes!
Two thumbs up!
Just the kind of idea that we want to see. SIMPLE!
WINNER without doubt.
Kinky, are you the author of this one?
Very Cool Campaign! I think it totally works because is a small campaign for a small product, but once you notice it has a big impact, and that's what really matters.
I think it's a very clean and nice Idea.
WAY TO GO! IT'S A WINNER!
nice nice nice :)
Totally ineffective. No one will notice that. This is the opposite of guerrilla. Scoring a 2.
Great idea? A winner? no. the tiny world stuff is so old i can't even remember when i saw it the first time
I like the work, but don't tell me this is "repositioning" the brand, because it's not.
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brandon
www.brandonknowlden.com
Anyway, it's a little great Idea. I like it.
I got the feeling I've seen a similar approach some time ago...didn't work then, and it doesn't work now. No one will see those, as easy as that
The Ad Mad
This idea is so damn simple that makes us think that has been done before. Congratulations to the team. They have found a very smart and funny way to catch the target.
I love it. One of the best of the last time.
The product is a toy car. Now, placing a tiny car in the streets, all around the city, is not exactly what I would consider original.
Veritas, Milan, Italy
Sorry, I didn't complete my post. What I mean is that cars are USUALLY SUPPOSED to stay in the streets, on the on hand; on the other hand, in a real street nobody will ever notice such tiny cars...
Veritas, Milan, Italy