Advertising Agency: Six Inches Communication, Mumbai, India
Creative Director: Pravin Shah
Art Directors: Abhinav Babar, Rutul Mistry
Copywriter: Kaustuv Ray
Client Servicing: Swapnil Malhotra
Released: January 2008
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7 Comments
I'm not sure how many people will open it like that. If it was me i would probably hold it vertical to see what i need to take out.
I agree, I would open from the top, and it would just look like a letter with flags on it. I think its an original attempt.
It depends on how the envelope was made, if the flap was at the right end most people would open it from there.
We're going to need more lube.
It's nice.
This is very apt idea. Far better than the Orange Properties [http://adsoftheworld.com/media/print/orange_properties_wallet]
as for opening it from the top... pls ppl. most of the time with long envelopes u open it from the sides.
the sides being shorter than the top, why would anyone waste their energy on the longer side.
so this mailer is bang on target.
good work
http://www.flickr.com/photos/vrakodar/
http://vrakodar.tumblr.com/
http://www.flickr.com/photos/vrakodar/
Agreed.
You guys obviously
don't get mail.
Would suggest
a stronger CTA than
'Talking ..."
very nice ambient Idea, but its old concept, which is playing since long long time, so this is not big creative at all. when I was in my school time