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Message

Published/Aired: 
November 2007
Description: 

They call them rare diseases.
Each year, more than 6,000 rare diseases affect 600,000 people of all ages in Italy.
Our approach is to treat the problem while allowing patients to stay at home. But they're never on their own.

Advertising Agency: Touché, Bologna, Italy
Art Director / Copywriter: Luca d'Alesio

Comments (5)

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Highest Rated

Oz's picture
Oz
Activity Score 60

Stupid thing doesn't make sense at all.

scarfinati's picture
scarfinati
Activity Score 843

whats the idea?

pneuburg's picture
pneuburg
Activity Score 251

I have no idea.

pjn

Raid's picture
Raid
Activity Score 11

Since most of numbers have been taken, rare deseases are not so much rare.

ad pedant's picture
ad pedant
Activity Score 58

i don't know what's going on here but it starts off with a full set of detachable strips (but with most of them blank) so i don't think that's it - surely there's no way the idea relies on all the blank bits being taken?

sorry but this is weird and confusing.

Oz's picture
Oz
Activity Score 60

Stupid thing doesn't make sense at all.

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