Mercedes-Benz: Glow

Night View. By Mercedes.

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Directors: Mark Muller, Bart Bus
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Account: Bas Verdoorn
Published: September 2008

6 comments

3pod's picture
3pod

looks very fake, bad photoshop job guys!

sneakyhands's picture
sneakyhands
1857 pencils

for those not familiar with Night View (like me): http://www.youtube.com/watch?v=lFQPnMRRelQ

now that i have an idea of the product, i don't think that this successfully communicates the option of Night View. it really is a cool option, like something a pilot would use. the benefit is just bigger than the back of a bus.

bill_boonie's picture
bill_boonie
115 pencils

This is hardy relevant, but did you see how fast that dude was going on the youtube vid??

The ads aren't working for me...

adman.king's picture
adman.king
51 pencils

really, WTF?!

peak900's picture
peak900
211 pencils

this ad works for me. like it.

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