Mercedes-benz: First Impression

Cannes Lions 2007 Promo Winner

Advertising Agency: BBDO, Stuttgart, Germany
Creative Directors: Armin Jochum, Carsten Bolk
Art Directors: Stefan Nagel, Sven Kaifel, Joerg Sachtleben, Sabrina Pietsch, Ursula Staiger, Olaf Wolniewicz
Copywriter: Sascha Dudic, Mesut Geyik, Silke Hartmann, Patrick Schenck, Wim F. Moellmann
Account Executives: Steffen K. Schulik, Andreas Rauscher, Judith Guettler, Nils Metternich, Barbara Sosna
Producer: Wolfgang Schif / Cicero Werkstudio

12 comments

gmint7's picture
gmint7
2685 pencils

stupid..
Obviously that most tester will be other car owners....
..unless they stick one on benz...lol
xoxo

:::J:::

Laurent's picture
Laurent
289 pencils

nice... very nice!

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

great idea.

but why didn't does exist in the 80's.
would have saved me a lot of trouble.
because back then we had to brack them of from a benz to wear them around our necks.

i want one of those.....

Beatboxer's picture
Beatboxer
1519 pencils

Wonderful idea!

picturejockey's picture
picturejockey
658 pencils

Cars with identiy crisis. It is kinda like the bumber stickers on the small cars "I want to be a mercedes when I grow up"

http://www.picturejockey.com

fersvax's picture
fersvax
1237 pencils

I WANT ONE!!! (for my Toyota)

FER.

gonndo's picture
gonndo
1092 pencils

it's excellent

wonderful idea

amazing............

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

L.A.lopes4mayor's picture
L.A.lopes4mayor
52 pencils

i like it! I want one also for my mac, lol

fersvax's picture
fersvax
1237 pencils

HA!!!

FER.

fluffy's picture
fluffy
236 pencils

Cute idea - I like it.

thisisunfair's picture
thisisunfair

I know that this is a stolen ad!!
This idea belongs to Springer&Jacoby Hamburg. One of the Copywriters below (have you ever seen so many Copywriters and Art-Directors below an idea?!!) was Junior-Copywriter at S&J Hamburg in Summer `06 for about 6 month (he wasn`t a very talented one...), heard about the idea which was acctually created by an other copywriter, went to BBDO Düsseldorf and sold it as his own. This is fucking bastard won a cannes lion with the idea of an other guy. I hope I will see him again. I`ll beat the shit out of him!!!

this_is_the_truth's picture
this_is_the_truth

Thats typical for cannes. Just wait 3 more years and you can win with this idea again.
The idea is sensationally. But:

>> Springer & Jacoby did it already 2003. <<

Wake up, BBDO.

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