Mercedes-Benz: Blur

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.

Related videos by Shutterstock

36 comments

Tomasz Dziedzic's picture
Tomasz Dziedzic
127 pencils

Perfect!

Nike Diesel's picture
Nike Diesel
13339 pencils

No wonder, since it's a BIG ripoff.
Can't be a lot people from the industry here, since it's been rated through the roof.
A friken shame, that's what it is.

One star - and I'm being generous.

morse's picture
morse
14994 pencils

Very nice! Would love to see it IRL.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chuckieT's picture
chuckieT
680 pencils

That fire hydrant sure looks fast when in park... and that sign looks fast... and so does that mailbox and that wall. In fact, the car and the ground are the only things that don't look fast.

Nike Diesel's picture
Nike Diesel
13339 pencils

Classic! :)

andylefty's picture
andylefty
4533 pencils

Haha brilliant.

stitchy's picture
stitchy
779 pencils

did u notice that ppl r still posting GREAT comments, that they r JURUs in the business? none bothered 2 click the links u have provided... its a mercedes WAW!!!

chinfeu's picture
chinfeu
37 pencils

LOVE THEM! Thanks!

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

Fantastic!

Chris and Mo's picture
Chris and Mo
26 pencils
ablast's picture
ablast
5 pencils

This is no comparison whatsoever. The execution is terrible. All it is is a UPS guy made out of wood chips.

donald's picture
donald
5 pencils

done many, many times as a print ad

ABBI89's picture
ABBI89
17 pencils

So true, i have seen it as print so many times

ablast's picture
ablast
5 pencils

Beautiful!

olarreaga's picture
olarreaga
51 pencils

Fantastica.

Scrapenbaker's picture
Scrapenbaker
371 pencils

reminds me on this student ad http://adsoftheworld.com/media/ambient/ford_mustang_fast_2 but still nice execution and it is for real :)

vote4pedro's picture
vote4pedro
4601 pencils

I like the idea. It's a shame it wasn't theirs.

kleenex's picture
kleenex
25210 pencils

cool.

David carson's picture
David carson
14 pencils

nice execution

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Great!

Roger Keynes's picture
Roger Keynes
5497 pencils

I still like it.

Will Think for Salary

andylefty's picture
andylefty
4533 pencils

If it's done, it's done. Very nice execution though.

atb2005's picture
atb2005
13567 pencils

There are absolutely no similarities whatsoever between this ad and the examples you've given above. Don't be ridiculous. Comparing this to some print execution where Photoshop was used is unfair. The Toyota spots, while alluding to speed too, are very different. The UPS ads are the only ads that bear some resemblance, but they don't look realistic.

Spanky's picture
Spanky
4895 pencils

I disagree. The Toyota spot was the exact same idea and line. "It even looks fast when it's parked." They likely used that spot as a starting point and said, "how can we do an ambient execution." Because ambient is what everyone gets excited about in award shows these days. The UPS ambient is even closer in execution. It doesn't really matter if they look as realistic. It's the same idea.

atb2005's picture
atb2005
13567 pencils

When one ad is a copy of another, I choose the better one. I still think that of all the ads mentioned so far, THIS one is the best.

Nike Diesel's picture
Nike Diesel
13339 pencils

I disagree. Most of us remember the Toyota campaign...
and Mercedes' ambient execution is not "better" IMO.
I'd rather say it's easy to forget. Because of lack of emotions and humor (to some extent), plus most of us remember the Toyota campaign.
The Toyota spots are so much funnier, and because of that, much more memorable because of it's humor.
And I rarely applaud any copycat, or ignorance. So, what Spanky said: "It's the same idea."
Hence, no standing ovation from my side.

Spanky's picture
Spanky
4895 pencils

When one ad is a copy of another, I choose the original. I could go through a 10-year-old copy of One Show and improve every ad visually. But that wouldn't make my versions better. They would still be unoriginal knockoffs.

atb2005's picture
atb2005
13567 pencils

Ok.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1 again :)

Nike Diesel's picture
Nike Diesel
13339 pencils

+1 @spanky

Glut's picture
Glut
3947 pencils

don´t know if it was done before but judging this i have to say it´s simple and clever

Jexep's picture
Jexep
182 pencils

Fantastic!!

my marketing blog (Thai Language): http://jexep.net

kalpesh78's picture
kalpesh78
2580 pencils

Agree with spanky 100%. a rip-off is a rip-off. get original guys.

ideas....30 minutes nahi toh free.

Boldsen's picture
Boldsen
8 pencils

Approved!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments