Mercedes-Benz: Blur
Looks fast. Even in park. The 450hp 2012 C-Class Coupe.
To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.
36 Comments
Perfect!
No wonder, since it's a BIG ripoff.
Can't be a lot people from the industry here, since it's been rated through the roof.
A friken shame, that's what it is.
One star - and I'm being generous.
http://adsoftheworld.com/media/ambient/ford_mustang_fast_1
Very nice! Would love to see it IRL.
What hath God wrought
That fire hydrant sure looks fast when in park... and that sign looks fast... and so does that mailbox and that wall. In fact, the car and the ground are the only things that don't look fast.
Old idea. Executed better 9 years ago.
http://www.youtube.com/watch?v=_7xu-LdnIe8
and
http://www.youtube.com/watch?v=12CDQ5UlLGU&feature=related
and
http://www.youtube.com/watch?v=UK3GOFqVSyI
Classic! :)
Haha brilliant.
did u notice that ppl r still posting GREAT comments, that they r JURUs in the business? none bothered 2 click the links u have provided... its a mercedes WAW!!!
LOVE THEM! Thanks!
Fantastic!
www.behance.net/tatialmeida
Sorry guys, terrible rip off!
http://adsoftheworld.com/media/ambient/ups_express_delivery_speed_ambient
This is no comparison whatsoever. The execution is terrible. All it is is a UPS guy made out of wood chips.
done many, many times as a print ad
So true, i have seen it as print so many times
Beautiful!
Fantastica.
reminds me on this student ad http://adsoftheworld.com/media/ambient/ford_mustang_fast_2 but still nice execution and it is for real :)
I like the idea. It's a shame it wasn't theirs.
cool.
nice execution
Great!
http://www.mandarinoadv.com
I still like it.
Will Think for Salary
If it's done, it's done. Very nice execution though.
There are absolutely no similarities whatsoever between this ad and the examples you've given above. Don't be ridiculous. Comparing this to some print execution where Photoshop was used is unfair. The Toyota spots, while alluding to speed too, are very different. The UPS ads are the only ads that bear some resemblance, but they don't look realistic.
I disagree. The Toyota spot was the exact same idea and line. "It even looks fast when it's parked." They likely used that spot as a starting point and said, "how can we do an ambient execution." Because ambient is what everyone gets excited about in award shows these days. The UPS ambient is even closer in execution. It doesn't really matter if they look as realistic. It's the same idea.
When one ad is a copy of another, I choose the better one. I still think that of all the ads mentioned so far, THIS one is the best.
I disagree. Most of us remember the Toyota campaign...
and Mercedes' ambient execution is not "better" IMO.
I'd rather say it's easy to forget. Because of lack of emotions and humor (to some extent), plus most of us remember the Toyota campaign.
The Toyota spots are so much funnier, and because of that, much more memorable because of it's humor.
And I rarely applaud any copycat, or ignorance. So, what Spanky said: "It's the same idea."
Hence, no standing ovation from my side.
When one ad is a copy of another, I choose the original. I could go through a 10-year-old copy of One Show and improve every ad visually. But that wouldn't make my versions better. They would still be unoriginal knockoffs.
Ok.
+1 again :)
+1 @spanky
don´t know if it was done before but judging this i have to say it´s simple and clever
Fantastic!!
my marketing blog (Thai Language): http://jexep.net
Agree with spanky 100%. a rip-off is a rip-off. get original guys.
ideas....30 minutes nahi toh free.
Approved!