Mercedes: Transparent Walls

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.

Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Directors: Damjan Pita, Benjamin Busse
Client Counseling: Sven Dörrenbacher
Agency Producer: Jannik Endemann
Film Production: Erste Liebe Filmproduktion
Graphic Design: Samuel Huber
Creatives: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer: Sascha Kurfiss
Regie: Mortimer Hochberg
Production: Justin Mundhenke
Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz

March 2011


ideaism's picture
17 pencils

Brilliant idea... on paper. This only makes the streets more dangerous. Everybody is going to look at the projection and not at the street anymore. But what the hell, great casemovie! And nice glasses 1:22

10 for the idea, 4 for it's effectiveness, 10 for the glasses. 8!

Prof's picture
1449 pencils

Done before for 50/50, by euro rscg düsseldorf. transparent stuff with videoprojectors...done ffs!

Quite really.

Scrapenbaker's picture
404 pencils


usernamealreadytaken's picture
3 pencils

so you re-invented a road safety mirror?!

Glut's picture
3937 pencils

100% agree with ideaism

UndoRedo's picture
101 pencils

Me don't likey. Kudos for making a nice resource useless.
The best way we can be pre-safe is by preventing the creation of dangerous situations...

A more cost-effective and usefull aproach could have been like a box with different colors,
maybe each color could have its own meaning, so cars and pedestrian could know when to stop or when to go,
we could call it Transtortation Light. OMG! this could be in every intersection. It's a trillion dollar idea.
BTW the guy playing soccer in the middle the street is an idiot, in case you didn't notice.

PS: Look both sides before publishing in ads of the world.

bi_sign's picture
262 pencils

Love it

bi_sign's picture
262 pencils

Love it

bi_sign's picture
262 pencils

Love it

Hiperion's picture
3138 pencils

Dangerous and done. It´s not safe.
People taking photograph of a proyection??? Come on guys....

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