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The SL Sting

Agency: 
Published/Aired: 
March 2012
Description: 

The new Mercedes SL arrives at Spain. Well, it arrives with a fleet of 200 units. It's an exclusive model, one of those that only a few will have the chance to try it. How can we make brand lovers live the experience of driving it? We took 3 to reach them all.

Watch the case film too: http://www.youtube.com/watch?v=TeIO5gqH9v8
Advertising Agency: http://www.wysiwyg.net">Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creatives: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano

Comments (8)

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Highest Rated

newblake's picture
newblake
Activity Score 49

"The Cheater"?? Is this part of the idea or a translation mistake?

kalpesh78's picture
kalpesh78
Activity Score 2578

lovely idea. don't try it in india though. you'll probably just get the steering back. if you're lucky.

ideas....30 minutes nahi toh free.

chuckieT's picture
chuckieT
Activity Score 680

If I found the SL in my parking space I would have it towed.

DesignDine's picture
DesignDine
Activity Score 1313

Nicely done. likes!

vote4pedro's picture
vote4pedro
Activity Score 4601

Actually, I'd be kinda pissed. That car is just plain ugly.

jackblack's picture
jackblack
Activity Score 2350

I agree with chuckieT.

salil.sharma's picture
salil.sharma
Activity Score 2428

good shoot

Designer Don't Do Different Things
They Do Things Differently

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I agree with jackblack.

newblake's picture
newblake
Activity Score 49

"The Cheater"?? Is this part of the idea or a translation mistake?

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