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Mercedes: Creating day at night

Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Creative Directors: Mark Muller, Martin Cornelissen
Art Director: Thomas Overweg
Copywriter: Tim Visser
Account: Pui Yuk Man, Christine van der Schilden
Strategy: Vincent Seeber
Production: BeamSystems, Electric Zoo
Agency Producer: Peter Burger
Sound design: Sander Baas

Published: 
December 2013

5 comments

PenRun's picture
PenRun
98 pencils

Brilliant!

ironman1979's picture
ironman1979
1080 pencils

nice!

Advertising in funnier than making weapons.

kleenex's picture
kleenex
40654 pencils

solid idea.

2 eyeballs's picture
2 eyeballs
62 pencils

nice, music selection appropriate, cool and fun to watch, but safety is more of a Volvo thing than a mercedez thing. Plus the execution confused me. Why not show me exactly what I would see driving at night?

Phantom's picture
Phantom
118 pencils

Great idea!!!

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