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Blur

Agency: 
Published/Aired: 
November 2011
25508
Description: 

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Photography: Philip Rostron, Instil Productions Inc.

Event Company: Newad Inc.

Ambient advertisment created by BBDO, Canada for Mercedes, within the category: Automotive.

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film

Comments (36)

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Tomasz Dziedzic's picture
Tomasz Dziedzic
Activity Score 127

Perfect!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

No wonder, since it's a BIG ripoff.
Can't be a lot people from the industry here, since it's been rated through the roof.
A friken shame, that's what it is.

One star - and I'm being generous.

morse's picture
morse
Activity Score 17867

Very nice! Would love to see it IRL.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chuckieT's picture
chuckieT
Activity Score 680

That fire hydrant sure looks fast when in park... and that sign looks fast... and so does that mailbox and that wall. In fact, the car and the ground are the only things that don't look fast.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Classic! :)

andylefty's picture
andylefty
Activity Score 4535

Haha brilliant.

stitchy's picture
stitchy
Activity Score 779

did u notice that ppl r still posting GREAT comments, that they r JURUs in the business? none bothered 2 click the links u have provided... its a mercedes WAW!!!

chinfeu's picture
chinfeu
Activity Score 37

LOVE THEM! Thanks!

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

Fantastic!

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Chris and Mo's picture
Chris and Mo
Activity Score 26
ablast's picture
ablast
Activity Score 5

This is no comparison whatsoever. The execution is terrible. All it is is a UPS guy made out of wood chips.

donald's picture
donald
Activity Score 5

done many, many times as a print ad

ABBI89's picture
ABBI89
Activity Score 17

So true, i have seen it as print so many times

ablast's picture
ablast
Activity Score 5

Beautiful!

olarreaga's picture
olarreaga
Activity Score 51

Fantastica.

Scrapenbaker's picture
Scrapenbaker
Activity Score 404

reminds me on this student ad http://adsoftheworld.com/media/ambient/ford_mustang_fast_2 but still nice execution and it is for real :)

vote4pedro's picture
vote4pedro
Activity Score 4601

I like the idea. It's a shame it wasn't theirs.

kleenex's picture
kleenex
Activity Score 48501

cool.

David carson's picture
David carson
Activity Score 14

nice execution

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Great!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I still like it.

The Jobless Writer
Will Think for Salary

andylefty's picture
andylefty
Activity Score 4535

If it's done, it's done. Very nice execution though.

atb2005's picture
atb2005
Activity Score 13557

There are absolutely no similarities whatsoever between this ad and the examples you've given above. Don't be ridiculous. Comparing this to some print execution where Photoshop was used is unfair. The Toyota spots, while alluding to speed too, are very different. The UPS ads are the only ads that bear some resemblance, but they don't look realistic.

Spanky's picture
Spanky
Activity Score 4899

I disagree. The Toyota spot was the exact same idea and line. "It even looks fast when it's parked." They likely used that spot as a starting point and said, "how can we do an ambient execution." Because ambient is what everyone gets excited about in award shows these days. The UPS ambient is even closer in execution. It doesn't really matter if they look as realistic. It's the same idea.

atb2005's picture
atb2005
Activity Score 13557

When one ad is a copy of another, I choose the better one. I still think that of all the ads mentioned so far, THIS one is the best.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I disagree. Most of us remember the Toyota campaign...
and Mercedes' ambient execution is not "better" IMO.
I'd rather say it's easy to forget. Because of lack of emotions and humor (to some extent), plus most of us remember the Toyota campaign.
The Toyota spots are so much funnier, and because of that, much more memorable because of it's humor.
And I rarely applaud any copycat, or ignorance. So, what Spanky said: "It's the same idea."
Hence, no standing ovation from my side.

Spanky's picture
Spanky
Activity Score 4899

When one ad is a copy of another, I choose the original. I could go through a 10-year-old copy of One Show and improve every ad visually. But that wouldn't make my versions better. They would still be unoriginal knockoffs.

atb2005's picture
atb2005
Activity Score 13557

Ok.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1 again :)

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1 @spanky

Glut's picture
Glut
Activity Score 3935

don´t know if it was done before but judging this i have to say it´s simple and clever

Jexep's picture
Jexep
Activity Score 182

Fantastic!!

my marketing blog (Thai Language): http://jexep.net

kalpesh78's picture
kalpesh78
Activity Score 2578

Agree with spanky 100%. a rip-off is a rip-off. get original guys.

ideas....30 minutes nahi toh free.

Boldsen's picture
Boldsen
Activity Score 8

Approved!

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