Mercedes Benz Spain: The SL Sting

The new Mercedes SL arrives at Spain. Well, it arrives with a fleet of 200 units. It's an exclusive model, one of those that only a few will have the chance to try it. How can we make brand lovers live the experience of driving it? We took 3 to reach them all.

Watch the case film too:

Advertising Agency: Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creatives: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano
Published: March 2012


kalpesh78's picture
2580 pencils

lovely idea. don't try it in india though. you'll probably just get the steering back. if you're lucky.

ideas....30 minutes nahi toh free.

chuckieT's picture
680 pencils

If I found the SL in my parking space I would have it towed.

DesignDine's picture
1316 pencils

Nicely done. likes!

vote4pedro's picture
4601 pencils

Actually, I'd be kinda pissed. That car is just plain ugly.

jackblack's picture
2328 pencils

I agree with chuckieT.

salil.sharma's picture
2278 pencils

good shoot

Nike Diesel's picture
Nike Diesel
13389 pencils

I agree with jackblack.

newblake's picture
49 pencils

"The Cheater"?? Is this part of the idea or a translation mistake?

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