Mercedes Benz Spain: The SL Sting

Mercedes Benz Spain: The SL Sting

The new Mercedes SL arrives at Spain. Well, it arrives with a fleet of 200 units. It's an exclusive model, one of those that only a few will have the chance to try it. How can we make brand lovers live the experience of driving it? We took 3 to reach them all.

Watch the case film too: http://www.youtube.com/watch?v=TeIO5gqH9v8

Advertising Agency: Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creatives: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano
Published: March 2012

Google Plus One

8 comments

2556 pencils

kalpesh78Wednesday, April 25, 2012 - 11:12

lovely idea. don't try it in india though. you'll probably just get the steering back. if you're lucky.

ideas....30 minutes nahi toh free.

Log in or register to post comments

706 pencils

chuckieTWednesday, April 25, 2012 - 11:57

If I found the SL in my parking space I would have it towed.

Log in or register to post comments

1026 pencils

DesignDIneWednesday, April 25, 2012 - 18:20

Nicely done. likes!

www.designdine.co.uk

Log in or register to post comments

4641 pencils

vote4pedroWednesday, April 25, 2012 - 18:28

Actually, I'd be kinda pissed. That car is just plain ugly.

Log in or register to post comments

1945 pencils

jackblackWednesday, April 25, 2012 - 20:10

I agree with chuckieT.

Log in or register to post comments

2198 pencils

salil.sharmaThursday, April 26, 2012 - 01:42

good shoot

Log in or register to post comments

13048 pencils

Nike DieselThursday, April 26, 2012 - 04:14

I agree with jackblack.

Log in or register to post comments

44 pencils

newblakeThursday, May 3, 2012 - 00:16

"The Cheater"?? Is this part of the idea or a translation mistake?

Log in or register to post comments

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Get a new logo for your company.
In our logo store you can pick from over 40,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.

Latest jobs