Mercedes Benz: Keys

Mercedes Benz: Keys

Lose your keys.

Advertising Agency: AMW, Toronto, Canada
Creative Director / Copywriter: Brian Howlett
Art Director: Chad Burnie
Released: April 2008

Your rating: None Average: 1.4 (8 votes)

Comments

so?

everartz's picture

lame
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Everartz

This (scam ad) makes no sense, please explain.

What is a scam ad? Can anybody explain this? (I'm not defending the ad, I just want to know what makes an ad a "scam ad.")

basically what i think a scam ad is something that the client didnt request and paid for.

But lets face it most painters dont paint what someone tells them to, right?
its still creativity.

but to get to the point, i dont think this ambient is very clever.

mercedes cars prolly have push start ignitions, so you don't need keys.

Exactly.

Total scam.

1. AMW hasn’t had Mercedes for quite some time now.
2. This shot was taken in their lobby.

Real or not, if I was walking through a lobby and saw someone's keys on the ground, I doubt I'd think to read the keychain before taking them to the front desk or a security guard or something.

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