Mercedes Benz: Keys

Lose your keys.

Advertising Agency: AMW, Toronto, Canada
Creative Director / Copywriter: Brian Howlett
Art Director: Chad Burnie
Released: April 2008

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8 comments

republique's picture
republique
82 pencils

so?

everartz's picture
everartz
7611 pencils

lame
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Everartz

| Everartz |

crazydave's picture
crazydave
114 pencils

This (scam ad) makes no sense, please explain.

WhereIsMyBackPay's picture
WhereIsMyBackPay
177 pencils

What is a scam ad? Can anybody explain this? (I'm not defending the ad, I just want to know what makes an ad a "scam ad.")

justpassingby's picture
justpassingby
1368 pencils

basically what i think a scam ad is something that the client didnt request and paid for.

But lets face it most painters dont paint what someone tells them to, right?
its still creativity.

but to get to the point, i dont think this ambient is very clever.

davey's picture
davey
8 pencils

mercedes cars prolly have push start ignitions, so you don't need keys.

kgeiger's picture
kgeiger
7092 pencils

Exactly.

Sharp's picture
Sharp
216 pencils

Total scam.

1. AMW hasn’t had Mercedes for quite some time now.
2. This shot was taken in their lobby.

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