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Mercedes-benz: First Impression

Mercedes-benz: First Impression
Your rating: None Average: 6.9 (10 votes)

Cannes Lions 2007 Promo Winner

Advertising Agency: BBDO, Stuttgart, Germany
Creative Directors: Armin Jochum, Carsten Bolk
Art Directors: Stefan Nagel, Sven Kaifel, Joerg Sachtleben, Sabrina Pietsch, Ursula Staiger, Olaf Wolniewicz
Copywriter: Sascha Dudic, Mesut Geyik, Silke Hartmann, Patrick Schenck, Wim F. Moellmann
Account Executives: Steffen K. Schulik, Andreas Rauscher, Judith Guettler, Nils Metternich, Barbara Sosna
Producer: Wolfgang Schif / Cicero Werkstudio

Comments

gmint7's picture 2084 pencils
gmint7 | Wed, 2007-06-20 02:03

stupid..
Obviously that most tester will be other car owners....
..unless they stick one on benz...lol
xoxo

:::J:::

Laurent's picture 295 pencils
Laurent | Wed, 2007-06-20 04:14

nice... very nice!

roman-schwienbacher.com's picture 1027 pencils
roman-schwienbacher.com | Wed, 2007-06-20 05:26

great idea.

but why didn't does exist in the 80's.
would have saved me a lot of trouble.
because back then we had to brack them of from a benz to wear them around our necks.

i want one of those.....

Beatboxer's picture 1523 pencils
Beatboxer | Wed, 2007-06-20 06:04

Wonderful idea!

picturejockey's picture 628 pencils
picturejockey | Wed, 2007-06-20 06:08

Cars with identiy crisis. It is kinda like the bumber stickers on the small cars "I want to be a mercedes when I grow up"

http://www.picturejockey.com

http://www.navinharish.org
View Navin Harish's profile on LinkedIn

fersvax's picture 1210 pencils
fersvax | Wed, 2007-06-20 14:06

I WANT ONE!!! (for my Toyota)

FER.

gonndo's picture 194 pencils
gonndo | Wed, 2007-06-20 19:03

it's excellent

wonderful idea

amazing............

See you at the road...

L.A.lopes4mayor's picture 54 pencils
L.A.lopes4mayor | Fri, 2007-06-22 05:49

i like it! I want one also for my mac, lol

*wala lng nanggugulo lang, ajajaja

fersvax's picture 1210 pencils
fersvax | Tue, 2007-06-26 10:43

HA!!!

FER.

fluffy's picture 240 pencils
fluffy | Tue, 2007-06-26 10:52

Cute idea - I like it.

thisisunfair's picture
Guest | Wed, 2007-08-15 09:23

I know that this is a stolen ad!!
This idea belongs to Springer&Jacoby Hamburg. One of the Copywriters below (have you ever seen so many Copywriters and Art-Directors below an idea?!!) was Junior-Copywriter at S&J Hamburg in Summer `06 for about 6 month (he wasn`t a very talented one...), heard about the idea which was acctually created by an other copywriter, went to BBDO Düsseldorf and sold it as his own. This is fucking bastard won a cannes lion with the idea of an other guy. I hope I will see him again. I`ll beat the shit out of him!!!

this_is_the_truth's picture
Guest | Wed, 2007-08-15 12:04

Thats typical for cannes. Just wait 3 more years and you can win with this idea again.
The idea is sensationally. But:

>> Springer & Jacoby did it already 2003. <<

Wake up, BBDO.

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