Mercedes-benz: First Impression
Cannes Lions 2007 Promo Winner
Advertising Agency: BBDO, Stuttgart, Germany
Creative Directors: Armin Jochum, Carsten Bolk
Art Directors: Stefan Nagel, Sven Kaifel, Joerg Sachtleben, Sabrina Pietsch, Ursula Staiger, Olaf Wolniewicz
Copywriter: Sascha Dudic, Mesut Geyik, Silke Hartmann, Patrick Schenck, Wim F. Moellmann
Account Executives: Steffen K. Schulik, Andreas Rauscher, Judith Guettler, Nils Metternich, Barbara Sosna
Producer: Wolfgang Schif / Cicero Werkstudio
Comments
stupid..
Obviously that most tester will be other car owners....
..unless they stick one on benz...lol
xoxo
:::J:::
nice... very nice!
great idea.
but why didn't does exist in the 80's.
would have saved me a lot of trouble.
because back then we had to brack them of from a benz to wear them around our necks.
i want one of those.....
Wonderful idea!
Cars with identiy crisis. It is kinda like the bumber stickers on the small cars "I want to be a mercedes when I grow up"
http://www.picturejockey.com
http://www.navinharish.org
I WANT ONE!!! (for my Toyota)
FER.
it's excellent
wonderful idea
amazing............
i like it! I want one also for my mac, lol
*wala lng nanggugulo lang, ajajaja
HA!!!
FER.
Cute idea - I like it.
I know that this is a stolen ad!!
This idea belongs to Springer&Jacoby Hamburg. One of the Copywriters below (have you ever seen so many Copywriters and Art-Directors below an idea?!!) was Junior-Copywriter at S&J Hamburg in Summer `06 for about 6 month (he wasn`t a very talented one...), heard about the idea which was acctually created by an other copywriter, went to BBDO Düsseldorf and sold it as his own. This is fucking bastard won a cannes lion with the idea of an other guy. I hope I will see him again. I`ll beat the shit out of him!!!
Thats typical for cannes. Just wait 3 more years and you can win with this idea again.
The idea is sensationally. But:
>> Springer & Jacoby did it already 2003. <<
Wake up, BBDO.
Post new comment