Mercedes Benz Austria: Shadow

Incredible acceleration: the CL 63 AMG with 514 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Graphic Designer: Dian Warsosumarto
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Production: Butterflies & Bunnyrabbits
Illustration: Busk/Cmod, Deep Inc
Published: November 2007

13 comments

bknowlden's picture
bknowlden
3647 pencils

Pretty cool, i guess?

capywriter's picture
capywriter
5511 pencils

I guess Lucky Luke would say 'Done!' :)
Nice idea though!

xhp's picture
xhp
543 pencils

Haha for sure lucky luke would say that ! not bad idea, but not conviced.

abdou's picture
abdou
76 pencils

One can't make the difference, weather it is an ad or something else... and if it is an ad, for which brand!!

capywriter's picture
capywriter
5511 pencils

the picture in the top right corner says enough, no?

Mr.Top's picture
Mr.Top
728 pencils

weak and forced

Duckman's picture
Duckman
520 pencils

I know it seems pretty obvious, but I didn't seen it before in that ambient execution, so...nice, like it.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

elmikel's picture
elmikel
1147 pencils

it looks static. Doesn't communicate it's fast. At the first glance I thought the car was stolen or something...

slammary's picture
slammary
216 pencils

The copy maybe lost for sb.

smilepig's picture
smilepig
254 pencils

i don't get it .painted the shadow and waiting for people look at this car and drive the car,right?? who'll notice that in real?

butwhatdoiknow's picture
butwhatdoiknow
36 pencils

the desired reaction :
"there is no car, yet i see the shadow,there's something fishy about this..
oohhh....oohh..it's the..oohh...i get it..."

me like..gets your attention, two toes up..

sold's picture
sold
3219 pencils

i like it very very much.
congrats.

ooops's picture
ooops
448 pencils

either in morning or evening

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments