Mercedes Benz Austria: Shadow
Incredible acceleration: the CL 63 AMG with 514 hp.
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Graphic Designer: Dian Warsosumarto
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Production: Butterflies & Bunnyrabbits
Illustration: Busk/Cmod, Deep Inc
Published: November 2007
13 Comments
Pretty cool, i guess?
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brandon
www.brandonknowlden.com
I guess Lucky Luke would say 'Done!' :)
Nice idea though!
Haha for sure lucky luke would say that ! not bad idea, but not conviced.
xhpdesign.com
One can't make the difference, weather it is an ad or something else... and if it is an ad, for which brand!!
the picture in the top right corner says enough, no?
weak and forced
I know it seems pretty obvious, but I didn't seen it before in that ambient execution, so...nice, like it.
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Trifles make perfection, and perfection is no trifle.
it looks static. Doesn't communicate it's fast. At the first glance I thought the car was stolen or something...
The copy maybe lost for sb.
i don't get it .painted the shadow and waiting for people look at this car and drive the car,right?? who'll notice that in real?
the desired reaction :
"there is no car, yet i see the shadow,there's something fishy about this..
oohhh....oohh..it's the..oohh...i get it..."
me like..gets your attention, two toes up..
i like it very very much.
congrats.
either in morning or evening