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Mercedes Benz Austria: Shadow

Mercedes Benz Austria: Shadow
Your rating: None Average: 6.7 (27 votes)

Incredible acceleration: the CL 63 AMG with 514 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Graphic Designer: Dian Warsosumarto
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Production: Butterflies & Bunnyrabbits
Illustration: Busk/Cmod, Deep Inc
Published: November 2007

Comments

bknowlden's picture 3435 pencils

Pretty cool, i guess?

the_capywriter's picture 2895 pencils

I guess Lucky Luke would say 'Done!' :)
Nice idea though!

- adsactly! -

xhp's picture 545 pencils

Haha for sure lucky luke would say that ! not bad idea, but not conviced.

xhpdesign.com

abdou's picture 78 pencils

One can't make the difference, weather it is an ad or something else... and if it is an ad, for which brand!!

the_capywriter's picture 2895 pencils

the picture in the top right corner says enough, no?

- adsactly! -

Mr.Top's picture 732 pencils

weak and forced

Duckman's picture 400 pencils

I know it seems pretty obvious, but I didn't seen it before in that ambient execution, so...nice, like it.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

elmikel's picture 1153 pencils

it looks static. Doesn't communicate it's fast. At the first glance I thought the car was stolen or something...

slammary's picture 199 pencils

The copy maybe lost for sb.

smilepig's picture 239 pencils

i don't get it .painted the shadow and waiting for people look at this car and drive the car,right?? who'll notice that in real?

butwhatdoiknow's picture 36 pencils

the desired reaction :
"there is no car, yet i see the shadow,there's something fishy about this..
oohhh....oohh..it's the..oohh...i get it..."

me like..gets your attention, two toes up..

sold's picture 2341 pencils

i like it very very much.
congrats.

ooops's picture 448 pencils

either in morning or evening

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