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Mentos Gum: The art of bouncing

Advertising Agency: Cossette / Blitz
Vice-présidence, création convergente: Patrick Beauduin
Direction de création: Antoine Bécotte
Direction de création web: Katherine Melançon
Conception-rédaction: Antoine Bécotte, Sacha Ouimet, Richard Villeneuve, Patricia Doiron
Direction Artistique: Antoine Bécotte, Sacha Ouimet, Guillaume
Carrier-Turcotte
Illustrations design: Françoise Cournoyer
Service à la clientèle: Nadja Decarie, Miriam Beauchamp, Lydia Veilleux
Planification Stratégique: Sylvain Lemieux, Michel Lamarre, Annie Aubert
Réalisation: Jean-René Parenteau
Direction photo: Jean-René Parenteau, Sacha Ouimet, Mathieu leblanc
Maison de production: Orange Médias
Production: Esther Long
Musique: Apollo
Voix: Michael Mooney
Postproduction: Orange Médias
Coordonnatrice de production imprimé: Florence Bourget
Production imprimé: Louis Dorval
Retouche imprimé: René Lachapelle
Montage pré-presse: Denis Lemieux / Nathalie Boucher
Stratégie média sociaux: Fabrice Calando
Production web: Malek Ben Jemia
Stratégie web: Florian Schedler, Catherine Savard
Direction artistique web: Guillaume Carrier-Turcotte, David Arcouette, Melany Arsenault, Melanie Frances
Ergonomie web: Dory Azar
Animation Flash: Nicolas Houle, Charles Crépeau,Dominic Gauthier, Cedrick Patenaude, Bruno Cloutier (pigiste)
Programmation: Marian Borca, Mike Gleason Couturier
Planification et achat médias: Alia Abouzeid, Charles Gaudreau
Relations publiques: Nancy Turgeon, Alison Neill, Liette Guertin, Benoît Legendre, François Eid

13 comments

Guest's picture
Guest

?? selling what?

Guest's picture
Guest

At the end there is a URL: makeyourworldgorounder.com.

kgeiger's picture
kgeiger
7163 pencils

That's dot ca, not dot com...

Guest's picture
Guest

Easy! round gum!

alistair's picture
alistair
156 pencils

bouncing balls at 00:43 :)

Guest's picture
Guest

Good catch !

Guest's picture
Guest

Very nice. Very inspiring.

Guest's picture
Guest

Big value, poor idea.

Guest's picture
Guest

SUCKS...

gmint7's picture
gmint7
2685 pencils

nice boobies

:::J:::

Guest's picture
Guest

More than just boobies

LucasPS's picture
LucasPS
523 pencils

It´s bravia style, and the most important thing whit bravia its the unique and new way of comunicating, coping that its working, like this for example.

Guest's picture
Guest

So if i follow your mind, the balloons that burst in the shwepps commercial is also a copy of Bravia? Poor you. Bravia did not invent the aspirationnal tone and manner ! For me it's awesome and the idea of good feeling communication in theise time of economic crisis . Best promo ever!

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