Arguably the world's biggest Red Snapper ever caught in the central business district. This media stunt, created by Day & Age, launched the Melbourne Fishing Show & Outdoors Expo.
Advertising Agency: day & age, Australia
Executive Creative Directors: Paul Taylor, Tony Banks
Creatives: Jason Kilgour, Jason Rose
Via: bestadsontv
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Comments
Fishing for an award, heh heh.
But nice.
This is super-cool, nice job.
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brandon
www.brandonknowlden.com
terrible photoshop work!
Oh - I thought this had something to do with a red herring.
Wow. This was my concept - presented to the client, executed for press and paid for. Why did noone tell me it had been taken to the ambient platform? And to be claimed by another creative team. Not cool fellas.
Atomic Hive Creative Advertising.