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Melbourne Fishing Show & Outdoors Expo: Flying fish

Melbourne Fishing Show & Outdoors Expo: Flying fish
Your rating: None Average: 5.6 (14 votes)

Arguably the world's biggest Red Snapper ever caught in the central business district. This media stunt, created by Day & Age, launched the Melbourne Fishing Show & Outdoors Expo.

Advertising Agency: day & age, Australia
Executive Creative Directors: Paul Taylor, Tony Banks
Creatives: Jason Kilgour, Jason Rose
Via: bestadsontv

5 Comments

ilovegreatads's picture 300 pencils

Fishing for an award, heh heh.
But nice.

bknowlden's picture 3676 pencils

This is super-cool, nice job.

sadman's picture 39 pencils

terrible photoshop work!

teenie's picture 1906 pencils

Oh - I thought this had something to do with a red herring.

Guest's picture

Wow. This was my concept - presented to the client, executed for press and paid for. Why did noone tell me it had been taken to the ambient platform? And to be claimed by another creative team. Not cool fellas.

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