Melbourne Fishing Show & Outdoors Expo: Flying fish

Arguably the world's biggest Red Snapper ever caught in the central business district. This media stunt, created by Day & Age, launched the Melbourne Fishing Show & Outdoors Expo.

Advertising Agency: day & age, Australia
Executive Creative Directors: Paul Taylor, Tony Banks
Creatives: Jason Kilgour, Jason Rose
Via: bestadsontv

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5 comments

ilovegreatads's picture
ilovegreatads
312 pencils

Fishing for an award, heh heh.
But nice.

bknowlden's picture
bknowlden
3647 pencils

This is super-cool, nice job.

sadman's picture
sadman
39 pencils

terrible photoshop work!

teenie's picture
teenie
1894 pencils

Oh - I thought this had something to do with a red herring.

Guest's picture
Guest

Wow. This was my concept - presented to the client, executed for press and paid for. Why did noone tell me it had been taken to the ambient platform? And to be claimed by another creative team. Not cool fellas.

Atomic Hive Creative Advertising.

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