18 comments

nice gaijin's picture
nice gaijin
815 pencils

I like it, very much.

Kateter's picture
Kateter
2029 pencils

nobody sees this!

why haven't they done some posters that are not on transparent paper? it would be more visible.

good idea wasted on bad production. pity.

the_wizArt_of_OZ's picture
the_wizArt_of_OZ
16 pencils

Without the transparent paper it would not work.

Steven K.'s picture
Steven K.
12 pencils

You didn't get the Idea.

Monjet's picture
Monjet
174 pencils

I like it 2!

SeanMartin's picture
SeanMartin

Biggest problem, though, is that it looks *so* realistic that I imagine most people dont even see it; they just write it off as more city graffiti and look past it, thereby missing the whole point. It no doubt looked great on paper, but in application it seems a little too precious.

miko1aj's picture
miko1aj
3098 pencils

excellent. To the point.

SeanMartin's picture
SeanMartin

C'mon, guys, think about it. Your attention is being brought to it by the presentation here, but would you *seriously* notice it if you were just walking by? I really doubt it.

muxa's picture
muxa
602 pencils

Very good idea. But like SeanMartin said, nobody gonna see that. It´s just too small and integrated with the city paisage.

Zeus's picture
Zeus
912 pencils

clever

sold's picture
sold
3219 pencils

we are advertisers, that usually notice such 'alterations' in our usual enviroment and never lost a single ad in any media. consumers are very different.

idea is nice, but maybe is not so effective since many people just will not notice the ad...

dynatop's picture
dynatop
212 pencils

and if the message is going to adults, the slogan should be put on the top

artmatters's picture
artmatters
6 pencils

Clever, simple and I already donated some cash for a good cause, keeping homeless off the streets. Well done guys.

dkstelo's picture
dkstelo
3 pencils

great idea, but if you wanted to be 100% effective should be a complete campaign. newspapers, magazines... mediums where you can have more exposition time to the public.

Guest's picture
Guest

It's not the transparency that bothers me, but the lack of it. That is, this ad, which really is clever and -- I believe -- eye catching... suffers from what so many ads suffer from, which is an excess of subtlety. How about adding just one line that asks for a donation or gives a phone number or does SOMETHING that tells me what it is you want me to do that can help?

Guest's picture
Guest

Excellent idea and execution! Congratulations.

Guest's picture
Guest

Yes they should

Guest's picture
Guest

Has anyone thought of the fact that part of the piece is too that you don't pay attention to it even though its been there? just like this problem being addressed?

Everyone is too caught up with their own things and walk and look past the problem.
But really it's been there all along.

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