Cannes Lions 2007 Promo Winner
Advertising Agency: Shimoni Finkelstein Draft FCB, Tel Aviv, Israel
Executive Creative Director/Art Director/Copywriter: Kobi Barki
Art Director: Keren Nissim
Account Manager: Yael Hassid
Web Developer: Elad Ziv/Fat Lady
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2 Comments
What a great concept!!!
love.
incentive to act > action by you > child benefits physically > you benefit emotionally