Meijer: Headless

Advertising Agency: Devito/Verdi, USA

The Headless Horseman from "The Legend of Sleepy Hollow" was projected from a moving van onto buildings and structures throughout Chicago neighborhoods for four hours. From the Loop to Wrigleyville, a giant galloping horse made itself known to passers-by, drivers and office workers.
Whenever the van came to a stop or idled in traffic, the digital horse reared back onto its hind legs, which then revealed copy inviting people to text Meijer that they had just seen the Headless Horseman.
Several hundred text messages came in to Meijer during the four-hour run.

Check it out: http://www.youtube.com/watch?v=SvEJWqz4dIw

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9 comments

Guest commenter's picture
Guest commenter

isn't this background paper/texture just lifted from devito's ACLU ads.
aside from that, who cares?

Tyler DeAngelo, Sherrod Melvin and Brad Emmett 's picture
Tyler DeAngelo,...

Why yes it is the same background from the ACLU ads.. We did however adjust one of the nails.

NatalieM's picture
NatalieM
1687 pencils

Neat idea. I'm wondering how this relates to the mega store Meijer, though. Was it just a seasonal one-off to drive store traffic or collect mobile phone numbers for a database?

scarfinati's picture
scarfinati
830 pencils

Im confused

“a giant galloping horse made itself known to passers-by, drivers and office workers”

wtf does that mean?

Guest commenter's picture
Guest commenter

scarinati, it was awesome... dont be a hater.

RM's picture
RM
419 pencils

Yes it was awesome, it would completely make you do a double take!

singye's picture
singye
180 pencils

yeah, it was sooo awesome, no one remembered to take pictures of the ad in action.

scarfinati's picture
scarfinati
830 pencils

Ok ill take your word for it, it was awesome, guest guy who cant even sign up for the website, who isnt from the producing agency.

Guest commenter's picture
Guest commenter

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