McDowell's: Diet Mate Whiskey
No diet, no mate.
Agency: Mudra Communications, Bangalore, India
Creative Directors: Sanjay Daiv, Jagdish Acharya
Art directors: Sainath, Saurabh Doke
Copywriters: Sujata, Sumitra Sengupta
No diet, no mate.
Agency: Mudra Communications, Bangalore, India
Creative Directors: Sanjay Daiv, Jagdish Acharya
Art directors: Sainath, Saurabh Doke
Copywriters: Sujata, Sumitra Sengupta
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15 Comments
wow. reminding fat people that they're unattractive & will never marry. this isn't innovative, it's just mean.
• http://mikelightman.com/blog •
so does it means that fat people shld drink this whisky to get married?...plenty of ways to work on the USP but this is not convincing enough
Bloody terrible.
another bad first thought
So this was placed in a bakery? What kind of baker would put a faux-cake on their display that reminds thier customers that they're fat and they'll never get a date? Terrible.
I agree.. no bakery would want customers to run-away. the Fatter they are the better.. :)
ideas....30 minutes nahi toh free.
I thought that fat people in that country are like sex symbols, if your fat you can afford food and so u are rich.
or is it africa?
fukn lame.
Wait a minute... diet WHISKY? ...DIET whisky? Is it just me?
Hmmmm Saurabh (poptya) my friend, they all have a point man! ANyway I appriciate your efforts, best luck for next!!
Great... I can be an alcoholic and get to be thin. I think the problem is not the advertising... the product just sucks.
http://www.reinhardkrug.de/
Diet whisky? Whisky has no sugar, no fat and no carbohydrates... Of all the alcoholic drinks, you're least likely to put on weight drinking whisky.
I must go to India on a research field trip to find out what the hell is going on.
I guess if you drink enough whiskey and you're always hungover, you can't eat cause you're sick to your stomach, you're gonna lost weight.
Saw this cool student tvc idea for Weight Watchers at an Award show last night.
Open Fat guy keying on his laptop.
Tilt down over big tummy...
to fingers, busily tapping away...
Cut to PC screen.
sgstvd,tdevet&ahdsyvd,din/si...
Super: Weight Watchers etc.
>>>> That's not an ad. THIS is an ad.
Reminds me of the old Tommy Cooper joke "I'm on a whisky diet, I've lost 3 days!"
dose the sugar get controled by drinking this wisky?