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McDowell's: Diet Mate Whiskey

McDowell's: Diet Mate Whiskey
Your rating: None Average: 7.3 (12 votes)

No diet, no mate.

Agency: Mudra Communications, Bangalore, India
Creative Directors: Sanjay Daiv, Jagdish Acharya
Art directors: Sainath, Saurabh Doke
Copywriters: Sujata, Sumitra Sengupta

15 Comments

mikelite's picture 1035 pencils

wow. reminding fat people that they're unattractive & will never marry. this isn't innovative, it's just mean.

• ω •'s picture 243 pencils

so does it means that fat people shld drink this whisky to get married?...plenty of ways to work on the USP but this is not convincing enough

pinkusfloydus's picture 90 pencils

Bloody terrible.

adcook's picture 156 pencils

another bad first thought

SummerA's picture 154 pencils

So this was placed in a bakery? What kind of baker would put a faux-cake on their display that reminds thier customers that they're fat and they'll never get a date? Terrible.

kalpesh78's picture 2102 pencils

I agree.. no bakery would want customers to run-away. the Fatter they are the better.. :)

ideas....30 minutes nahi toh free.

Chris's picture 2003 pencils

I thought that fat people in that country are like sex symbols, if your fat you can afford food and so u are rich.
or is it africa?

fukn lame.

Chough's picture 147 pencils

Wait a minute... diet WHISKY? ...DIET whisky? Is it just me?

snagesh75's picture 60 pencils

Hmmmm Saurabh (poptya) my friend, they all have a point man! ANyway I appriciate your efforts, best luck for next!!

popdistortion's picture 1612 pencils

Great... I can be an alcoholic and get to be thin. I think the problem is not the advertising... the product just sucks.

No fixed abode's picture 380 pencils

Diet whisky? Whisky has no sugar, no fat and no carbohydrates... Of all the alcoholic drinks, you're least likely to put on weight drinking whisky.

I must go to India on a research field trip to find out what the hell is going on.

PaulyG_fill in the blank's picture 1152 pencils

I guess if you drink enough whiskey and you're always hungover, you can't eat cause you're sick to your stomach, you're gonna lost weight.

Rog's picture 6110 pencils

Saw this cool student tvc idea for Weight Watchers at an Award show last night.

Open Fat guy keying on his laptop.
Tilt down over big tummy...
to fingers, busily tapping away...
Cut to PC screen.

sgstvd,tdevet&ahdsyvd,din/si...

Super: Weight Watchers etc.

>>>> That's not an ad. THIS is an ad.

Chough's picture 147 pencils

Reminds me of the old Tommy Cooper joke "I'm on a whisky diet, I've lost 3 days!"

Guest's picture

dose the sugar get controled by drinking this wisky?

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