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McDonald's: Sundial

McDonald's: Sundial
Your rating: None Average: 9.8 (8 votes)

Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Mark Tutssel, John Montgomery
Copywriter: Gary Fox-Robertson
Art Director: Vince Cook
Chief Creative Officer: John Condon

Comments

Vicky's picture 377 pencils

This one, will always be GREAT! I really enjoyed it when i saw it the first time.
What happened with McD? They used to make this kind of ads, very good advertising in every media,
now...they are gone...

Ravages's picture 837 pencils

Bonus points for those who thought the M looked like a fork. :)

x-men's picture 340 pencils

Another point for the one who thought in the shadow.

sloppy4's picture 1212 pencils

they just need to add a picture of a toilet at 12

Ainadaliel's picture 283 pencils

HAHA! I agree!

Kidding aside, I like how they played with the medium. It just sucks that if it was rainy or cloudy and the sun didn't come out to show that it's a sundial...which I reckon happens in Chicago a lot...

DanielF's picture 46 pencils

wow. It's amazing, the sun dial dates back to 3500BCE and Leo Burnett can still find ways to pimp it to sell burgers. Beautiful.

digitalmimicry.com

itch's picture 810 pencils

i saw this ad at their website a few weeks ago and i was pretty impressed with it!

* it's not how good you are. it's how good you want it to be *

picturejockey's picture 628 pencils
adthtsucks's picture 56 pencils

if u guys think this is a gud ambient see this.
http://www.frederiksamuel.com/blog/2007/05/wwf-ocean-levels.html

ivan's picture

Yes, that one is great!

Davosk's picture 4439 pencils

That's absolutely fantastic.

Brainsugar's picture 991 pencils

Very good idea indeed. But Sorry, I will NEVER eat macdonald at each time of the day.
Once a month is enough for me.

ndejesus's picture 102 pencils

Its Mark Tutssel - he's da man! 'Nuff said -

Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052

Take The Survey http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d

Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052 | Survey http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d

Joe76's picture 782 pencils

Una de las mejores ideas que he visto para McDonalds. Excelente trabajo, felicidades!

Beatboxer's picture 1523 pencils

Extremely well thought.

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wankstain

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