McDonald's: Sundial

Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Mark Tutssel, John Montgomery
Copywriter: Gary Fox-Robertson
Art Director: Vince Cook
Chief Creative Officer: John Condon

Published: 
June 2007

15 comments

Vicky's picture
Vicky
375 pencils

This one, will always be GREAT! I really enjoyed it when i saw it the first time.
What happened with McD? They used to make this kind of ads, very good advertising in every media,
now...they are gone...

Ravages's picture
Ravages
842 pencils

Bonus points for those who thought the M looked like a fork. :)

x-men's picture
x-men
340 pencils

Another point for the one who thought in the shadow.

sloppy4's picture
sloppy4
1494 pencils

they just need to add a picture of a toilet at 12

Ainadaliel's picture
Ainadaliel
271 pencils

HAHA! I agree!

Kidding aside, I like how they played with the medium. It just sucks that if it was rainy or cloudy and the sun didn't come out to show that it's a sundial...which I reckon happens in Chicago a lot...

itch's picture
itch
806 pencils

i saw this ad at their website a few weeks ago and i was pretty impressed with it!

* it's not how good you are. it's how good you want it to be *

adthtsucks's picture
adthtsucks
56 pencils

if u guys think this is a gud ambient see this.
http://www.frederiksamuel.com/blog/2007/05/wwf-ocean-levels.html

ivan's picture
ivan

Yes, that one is great!

Davosk's picture
Davosk
4815 pencils

That's absolutely fantastic.

Brainsugar's picture
Brainsugar
1621 pencils

Very good idea indeed. But Sorry, I will NEVER eat macdonald at each time of the day.
Once a month is enough for me.

ndejesus's picture
ndejesus
102 pencils

Its Mark Tutssel - he's da man! 'Nuff said -

Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052

Take The Survey http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d

Joe76's picture
Joe76
772 pencils

Una de las mejores ideas que he visto para McDonalds. Excelente trabajo, felicidades!

Beatboxer's picture
Beatboxer
1517 pencils

Extremely well thought.

Guest commenter's picture
Guest commenter

wankstain

Log in or register to post comments