McDonald’s: Pole

Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Art Director: Eric Arnold

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50 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Beautiful execution

p.syche's picture
p.syche
267 pencils

totally!!!

Guest's picture
Guest

Great ! Excellent idea !

Guest's picture
Guest

nice...but done before...

p.syche's picture
p.syche
267 pencils

"done before"??? where???

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

yaap....its done!

tanvir

Guest's picture
Guest

link, please.

funky_frogii's picture
funky_frogii
2538 pencils

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kevgroat's picture
kevgroat
175 pencils

this is way better than that pointless (but cool) nail polish

Singularity's picture
Singularity
202 pencils

Absolutely awesome! I'm amazed that they got whatever permits they would need to do that to a public safety item, so major points for that too!

- Jeff

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture
Guest

What permits do you need to run photoshop?

notanugget's picture
notanugget
135 pencils

My thoughts exactly.

Guest's picture
Guest
Guest's picture
Guest

done before for all sorts of liquids. the best i saw was an similar one for an ultra fast hardening glue.

silvi's picture
silvi
4172 pencils

Sí que llama la atención!

joelapompe's picture
joelapompe
3490 pencils

don't say it's been done if you can't say where or when... I'm curious to know because to me it seems quite a fresh idea

Ochuko's picture
Ochuko
34 pencils

This is awesome, man.

Aphex's picture
Aphex
264 pencils

¡Me encanta! Buen trabajo.

"Si eres buen copy, presiona alt + F4"

Guest's picture
Guest

Super cool.

firebug's picture
firebug
1117 pencils

nice

shwet's picture
shwet
103 pencils

nice....................

shweta

Guest's picture
Guest

great!

Guest's picture
Guest

it's ok, but it makes the coffee appear sludgy and thick, which it kind of is.

lucas79's picture
lucas79
49 pencils

Excellent

Lucas Advertising

AmOgodzzz's picture
AmOgodzzz
826 pencils

Awesome.

Guest's picture
Guest

Um... is this real? How does the streetlight still work?

Kozca's picture
Kozca
4 pencils

i'm wondering it too.

does the lamppost still work at night??

Guest's picture
Guest

Like it alot. For the light they should have swich the color wite down and put a hole to let the light out. since the cover of the light is clear it get some camuflage with the white.

Anyways very cleaver if is real.

Guest's picture
Guest

I believe the brown is representative of the coffee in what would in reality be a clear coffee pot, so unfortunately, switching the colours would not be an option.

Guest's picture
Guest

I love all the done before comments...I am sure the women in the picture is saying the exact same thing "god damn hacks that is so one show 2005"

premc's picture
premc
917 pencils

sexy !!

7.5/10

radical

LeeMoh's picture
LeeMoh
424 pencils

Judging by the shadows, the boil angel and clarity, it is a Photoshop.

Anyways I already decided to copycat it here… lol

funky_frogii's picture
funky_frogii
2538 pencils

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

I don't think the nailpolish bottle is better. What's cool about the coffee cup is it's using part of the existing cityscape to create the ad. It's unexpected. Very cool!

pindaro's picture
pindaro
526 pencils

niiiiiiiiice

Guest's picture
Guest

If it’s been done for real I’ts good.

rolling.stone's picture
rolling.stone
2740 pencils

hats off

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

so nice and so fake

FULLYLOADED's picture
FULLYLOADED
83 pencils

Love it. IMO the nail polish could be any product with a liquid in it being poured..However this uses existing street furniture (as said before) and changes the environment, well for me anyway. Nice!

And yip my last Mcd's coffee would have been about as cold and metal tasting as that pole...So top marks for accuracy.

Guest's picture
Guest

i like this, brilliant!

Sephi's picture
Sephi
139 pencils

great job~

Juan Cabral's picture
Juan Cabral
709 pencils

Bad photoshop.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Good Idea! Its really a strong and easy coffee at streets

shanthu60001@yahoo.com

Guest's picture
Guest

gooooooooooooooooooooooooooooooooooooooooooooooooooooood

Kavita_Adhikari's picture
Kavita_Adhikari
8 pencils

absolute beauty!

critics "ad'' value :)

thedesignaddict's picture
thedesignaddict
5372 pencils

Simply awesome. 10/10. The nail polish ad is not nearly as good. I love that this uses existing cityscape to engage people to look at the everyday, differently.

I wish I did this.

evikRAM's picture
evikRAM
349 pencils

Ultimate!!!

!! जय श्रीराम !!

girishdgr8's picture
girishdgr8
8 pencils

Good work. pointlessly telling its done before wthout giving example is shooting in air. Guys atleast have a heart to say nice work

manumartin5's picture
manumartin5
1202 pencils

innovative outdoor.

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