McDonald's: Nights
As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.
Advertising Agency: TBWA\Thailand, Bangkok, Thailand
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Art Directors: Kanon Umpornsirirat
Copywriter: Krisorn Srisai
Account Managers: Chatthip Bhamarasuta, Krittima Chantharapraphap
Account Supervisor: Pavinee Visedsubphisan
Producer: Jarunee Tongsa
Photographers: Kanon Umpornsirirat, Chalotorn Nuanthong
Account Executives: Kanitta Summachaiyanun, Methawarin Rattiwat
35 Comments
Brilliant.
Great job for McD.
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Wait. But it´s close or open?
How can you communicate that you're open 24h when YOU ARE CLOSED?
Hu? i like the idea but it's just wrong
The restaurant that is closed isn't McDonalds
Smart.
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brandon
www.brandonknowlden.com
a little too far-fetched!
they showed me a picture & i laughed
dignity has never been photographed
It is not a McDonald's... Its another restaurant advertising McD
great, but a fake for sure. which restaurant would let advertise their enemy at their own door? no one.
exactly. yes, on cosmetic store. yes, on jewellery store. yes, on bowling arena. yes, on internet cafe.
but on another restaurant? gimme a break!
fake imho.
I have no idea what the competitive situation is like in Thailand, but I agree that this would never work as described in my neck of the woods.
awesome idea,
but good that other restaurants agree to this.
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Come on who would a competitors advert on their door???
Great idea, me liked it a lot!!!!!!!!!!!!!!!!!!!!!!!
See you at road...
it's nice. But to be more effective you must tell me where can I find the next McDonald's.
coughFAKEcough
its not fake....i have seen it since i live in thailand....most of them are in siam square in the city centre....they dont open 24/7 anyway and the products are different.....and they get extra money for advertising it for mc....why would they not do it???
This is F*&^ing AWSOME. I wish I had thought of it.
absolutely new and fresh idea. congrats
this is greatttttttttttttttttttttttttttttttttttttttttttt
BRILLIANT
it says open 24hrs, yet the store closes behind the fake image?
come on~! give me a break
reminds me of this ad
http://adsoftheworld.com/media/ambient/homeplus_subway
oh please, tbwa
Come on
Some of restaurant open in the morning,not at night
Why they not agree to get the money from Mc?
The idea is open 24 Hours,When you go to eat at night and the resaurant is close ,so the see the idea and go to Mc....
I Love it
Nice.
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And I am not the real Juan Cabral, guys. So sorry for that!
would be just an awesome guerilla campain! imagine that on a closed down Burger King :D
nice try, but confusing. Someone will walk by see a sign for Thai Noodles, but then see an image of Mc Donalds underneath. First thought is probably, "Oh, they changed this to a freaking Mc Donalds. How sad, I liked those noodles! Damn American companies."
haha
Good ambient
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great yaar.........
greaaaaaaatttttttt
great & fresh idea
congrats
Very good
I'm quite believing those that give this a bad rating aren't really understanding that it's other restaurants being used as media.
It's been commented real, it's not a ghost, it's quite brilliant.