September 2009
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As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Advertising Agency: TBWA\Thailand, Bangkok, Thailand

Executive Creative Director: Veradis Vinyaratn

Creative Director: Tarakorn Kamolprempiyakul

Art Directors: Kanon Umpornsirirat
Copywriter: Krisorn Srisai

Account Managers: Chatthip Bhamarasuta, Krittima Chantharapraphap

Account Supervisor: Pavinee Visedsubphisan

Producer: Jarunee Tongsa

Photographers: Kanon Umpornsirirat, Chalotorn Nuanthong

Account Executives: Kanitta Summachaiyanun, Methawarin Rattiwat

Comments (35)

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Highest Rated

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I'm quite believing those that give this a bad rating aren't really understanding that it's other restaurants being used as media.

It's been commented real, it's not a ghost, it's quite brilliant.


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