McDonald's: Nez rouge

Call Nez Rouge.
McDonald's is proud to support "Operation Nez Rouge"

Nez Rouge is a non-profit organization, a special volunteer taxi service offered during the holiday season to drive people home (in their own vehicles) when they've had too much to drink.

Advertising Agency: Cossette Communication Marketing, Montréal, Canada
VP, Convergent Creative Services: Patrick beauduin
Creative Director: Anne-Claude Chénier
Art Director: David Lamarche
Copywriter: Mario Laberge
Client Services: Isabelle Henry, Martin Bureau
Production: Nicolas Duarte, Nathalie Morneau
Published: November 2007

13 comments

Tincho's picture
Tincho
1093 pencils

Ok idea. Ok art.

Copy_Can's picture
Copy_Can

Let's take an ambient idea that was just done for Guiness from BBDO Toronto and put our own logo on it.

Horrible, Cossette, horrible.

adrianapr's picture
adrianapr
1238 pencils

same old trick: let's put something blur, to simulate the double vision that drunk people have.
here's a new trick: let's forget about this "technique" cause it's been done so many times.

chucklab's picture
chucklab
10 pencils

I think it's great because of the brand. The arch is a strong symbol. Clever.

Mtl Dave's picture
Mtl Dave
274 pencils

Very simple. Relevant.

xhp's picture
xhp
543 pencils

Colors doesn't match, tpography isn't good, could be better worked...

elnietodeNicho's picture
elnietodeNicho
360 pencils

i want that service in mexico!!

Mr.Top's picture
Mr.Top
728 pencils

PFFFFF.... come on!

Anne's picture
Anne
508 pencils

Don’t these guys read Communication Arts or anything? BBDO Toronto did the same exact idea 10 times better. Shame, shame.

Rick Lee's picture
Rick Lee
14 pencils

I like it. Just looking at the logo makes my head spin..

abdou's picture
abdou
76 pencils

This is a good campaign for Beer.

fractalrene's picture
fractalrene
1506 pencils

I know that this is as a support for the services, but the placement is weak man, it should be hanging on a bar or something like that, that will give it relevance.

BoniS's picture
BoniS
87 pencils

If you r drunk, wont you see the M straight and the numbers wrong?

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