McDonald's: Nez rouge
Call Nez Rouge.
McDonald's is proud to support "Operation Nez Rouge"
Nez Rouge is a non-profit organization, a special volunteer taxi service offered during the holiday season to drive people home (in their own vehicles) when they've had too much to drink.
Advertising Agency: Cossette Communication Marketing, Montréal, Canada
VP, Convergent Creative Services: Patrick beauduin
Creative Director: Anne-Claude Chénier
Art Director: David Lamarche
Copywriter: Mario Laberge
Client Services: Isabelle Henry, Martin Bureau
Production: Nicolas Duarte, Nathalie Morneau
Published: November 2007
13 Comments
Ok idea. Ok art.
Let's take an ambient idea that was just done for Guiness from BBDO Toronto and put our own logo on it.
Horrible, Cossette, horrible.
same old trick: let's put something blur, to simulate the double vision that drunk people have.
here's a new trick: let's forget about this "technique" cause it's been done so many times.
I think it's great because of the brand. The arch is a strong symbol. Clever.
Very simple. Relevant.
Colors doesn't match, tpography isn't good, could be better worked...
xhpdesign.com
i want that service in mexico!!
PFFFFF.... come on!
Don’t these guys read Communication Arts or anything? BBDO Toronto did the same exact idea 10 times better. Shame, shame.
I like it. Just looking at the logo makes my head spin..
This is a good campaign for Beer.
I know that this is as a support for the services, but the placement is weak man, it should be hanging on a bar or something like that, that will give it relevance.
If you r drunk, wont you see the M straight and the numbers wrong?
*If you're not satisfied, you can always beat it.