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Monopoly free parking promotion

Agency: 
Published/Aired: 
January 2010
Description: 

Ambient advertisment created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Vancouver, Canada
Client: McDonald's Restaurants of Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Scott Schneider
Copywriter: Jeff Shorkey

Comments (13)

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Highest Rated

VikramPhadtare's picture
VikramPhadtare
Activity Score 15

Nice thing..........but

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Oke they had this small idea, doesn't have to make it this big.

bknowlden's picture
bknowlden
Activity Score 3647

I disagree, not as glamourous as a lot of work, but this is a solid idea.

shortafella's picture
shortafella
Activity Score 1063

nice indeed

krautland's picture
krautland
Activity Score 3216

smart idea.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Love it. Great idea.

monti28's picture
monti28
Activity Score 22

great idea!!!! great application.

sirvan's picture
sirvan
Activity Score 29860

The only thing that strikes me is the EFFORT they probably had to put in for people to realize that yes, this is, in fact FREE parking. The Monopoly symbols have been used in advertisements by McDs for years, it's very easy to dismiss these signs as just another ad.

+++

"I love some things, and don't love some other things."

michdec's picture
michdec
Activity Score 440

I think a fair amount of people would probably just go to park anyways and then have a nice surprise when they found out it was free

chris myles's picture
chris myles
Activity Score 429

A Free parking space: dats good.

chris myles's picture
chris myles
Activity Score 429

A Free parking space: dats good.

diogorspd's picture
diogorspd
Activity Score 52

That's nice.

VikramPhadtare's picture
VikramPhadtare
Activity Score 15

Nice thing..........but

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