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McDonald's: Monopoly free parking promotion

Advertising Agency: Cossette, Vancouver, Canada
Client: McDonald's Restaurants of Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Scott Schneider
Copywriter: Jeff Shorkey

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13 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Oke they had this small idea, doesn't have to make it this big.

bknowlden's picture
bknowlden
3647 pencils

I disagree, not as glamourous as a lot of work, but this is a solid idea.

shortafella's picture
shortafella
1059 pencils

nice indeed

krautland's picture
krautland
3204 pencils

smart idea.

thedesignaddict's picture
thedesignaddict
5341 pencils

Love it. Great idea.

monti28's picture
monti28
22 pencils

great idea!!!! great application.

sirvan's picture
sirvan
29870 pencils

The only thing that strikes me is the EFFORT they probably had to put in for people to realize that yes, this is, in fact FREE parking. The Monopoly symbols have been used in advertisements by McDs for years, it's very easy to dismiss these signs as just another ad.

+++

"I love some things, and don't love some other things."

michdec's picture
michdec
440 pencils

I think a fair amount of people would probably just go to park anyways and then have a nice surprise when they found out it was free

chris myles's picture
chris myles
429 pencils

A Free parking space: dats good.

chris myles's picture
chris myles
429 pencils

A Free parking space: dats good.

diogorspd's picture
diogorspd
52 pencils

That's nice.

VikramPhadtare's picture
VikramPhadtare
15 pencils

Nice thing..........but

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