McDonald's: Monopoly free parking promotion
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Advertising Agency: Cossette, Vancouver, Canada
Client: McDonald's Restaurants of Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
13 Comments
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Oke they had this small idea, doesn't have to make it this big.
http://jackmancer.com/
http://twitter.com/jackmancer/
I disagree, not as glamourous as a lot of work, but this is a solid idea.
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brandon
www.brandonknowlden.com
nice indeed
hopa, scuze
smart idea.
Love it. Great idea.
great idea!!!! great application.
The only thing that strikes me is the EFFORT they probably had to put in for people to realize that yes, this is, in fact FREE parking. The Monopoly symbols have been used in advertisements by McDs for years, it's very easy to dismiss these signs as just another ad.
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"I love some things, and don't love some other things."
I think a fair amount of people would probably just go to park anyways and then have a nice surprise when they found out it was free
A Free parking space: dats good.
A Free parking space: dats good.
That's nice.
Nice thing..........but