McDonald's: Metro
Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Creative Director: Johan Holmström
Art Director: Simon Higby
Art Director: Ted Harry Mellström
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Account Manager: Lars Friberg
Agency Producer: Joachim Levin
Released: December 2007
18 Comments
decent
Economically it's a poor idea, but creatively, it's really impressive.
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brandon
www.carpetestes.org
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brandon
www.brandonknowlden.com
Economically it's a great idea. Any time you can get someone to take the ad with them and show it to their friends is great. Yes, this idea cost a little more then a regular poster but it will generate ten times more attention.
greenpeace will not think the same about that kind of waste, but a really like the originality
Brilliant. High Ignition. Congratulations to the team
a homeless persons dream.......
Great idea, but it just confirms how wasteful and environmentally detrimental Mc D's is
Badly wasteful. Good idea though.
Excellent! Stop talking about the environment. Seriously! That´s another discussion. This idea is great!
fat idea
add-mad-ads
much better than the insert.
aha nice one, creative :)
xhpdesign.com
The idea IS great, but conservation and great ads belong in the same conversation.
Enviromentalist are not gonna like it
it's so expencive an' not effective at all..
What about the environment? Didn't like it!
It'll definitely grab attention, so it's a great ad. Might draw bad attention from environmentalists, but other than that, it works.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
it works
but not green enough