McDonald's: Metro

Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Creative Director: Johan Holmström
Art Director: Simon Higby
Art Director: Ted Harry Mellström
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Account Manager: Lars Friberg
Agency Producer: Joachim Levin
Released: December 2007

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17 comments

picktokyo's picture
picktokyo
1404 pencils

decent

bknowlden's picture
bknowlden
3647 pencils

Economically it's a poor idea, but creatively, it's really impressive.
--
brandon

www.carpetestes.org

Cron187's picture
Cron187
553 pencils

Economically it's a great idea. Any time you can get someone to take the ad with them and show it to their friends is great. Yes, this idea cost a little more then a regular poster but it will generate ten times more attention.

primo_susto's picture
primo_susto
440 pencils

greenpeace will not think the same about that kind of waste, but a really like the originality

super calibara's picture
super calibara
176 pencils

Brilliant. High Ignition. Congratulations to the team

MFS09's picture
MFS09
22 pencils

a homeless persons dream.......

steve_tree's picture
steve_tree
27 pencils

Great idea, but it just confirms how wasteful and environmentally detrimental Mc D's is

benjaminbrown's picture
benjaminbrown
439 pencils

Badly wasteful. Good idea though.

Signe_S's picture
Signe_S
357 pencils

Excellent! Stop talking about the environment. Seriously! That´s another discussion. This idea is great!

flooz's picture
flooz
8 pencils

fat idea

adrianapr's picture
adrianapr
1238 pencils

much better than the insert.

xhp's picture
xhp
543 pencils

aha nice one, creative :)

adambeu's picture
adambeu
40 pencils

The idea IS great, but conservation and great ads belong in the same conversation.

Mr.Top's picture
Mr.Top
728 pencils

Enviromentalist are not gonna like it

aSma's picture
aSma
91 pencils

it's so expencive an' not effective at all..

Domingos's picture
Domingos
14 pencils

What about the environment? Didn't like it!

ooops's picture
ooops
448 pencils

it works
but not green enough

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