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Metro

Agency: 
Published/Aired: 
December 2007
Description: 
Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Creative Director: Johan Holmström
Art Director: Simon Higby
Art Director: Ted Harry Mellström
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Account Manager: Lars Friberg
Agency Producer: Joachim Levin

Comments (17)

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Highest Rated

ooops's picture
ooops
Activity Score 448

it works
but not green enough

picktokyo's picture
picktokyo
Activity Score 1404

decent

bknowlden's picture
bknowlden
Activity Score 3647

Economically it's a poor idea, but creatively, it's really impressive.
--
brandon

www.carpetestes.org

Cron187's picture
Cron187
Activity Score 553

Economically it's a great idea. Any time you can get someone to take the ad with them and show it to their friends is great. Yes, this idea cost a little more then a regular poster but it will generate ten times more attention.

primo_susto's picture
primo_susto
Activity Score 440

greenpeace will not think the same about that kind of waste, but a really like the originality

super calibara's picture
super calibara
Activity Score 176

Brilliant. High Ignition. Congratulations to the team

MFS09's picture
MFS09
Activity Score 22

a homeless persons dream.......

steve_tree's picture
steve_tree
Activity Score 27

Great idea, but it just confirms how wasteful and environmentally detrimental Mc D's is

benjaminbrown's picture
benjaminbrown
Activity Score 439

Badly wasteful. Good idea though.

Signe_S's picture
Signe_S
Activity Score 357

Excellent! Stop talking about the environment. Seriously! That´s another discussion. This idea is great!

flooz's picture
flooz
Activity Score 8

fat idea

adrianapr's picture
adrianapr
Activity Score 1238

much better than the insert.

xhp's picture
xhp
Activity Score 543

aha nice one, creative :)

adambeu's picture
adambeu
Activity Score 40

The idea IS great, but conservation and great ads belong in the same conversation.

Mr.Top's picture
Mr.Top
Activity Score 728

Enviromentalist are not gonna like it

aSma's picture
aSma
Activity Score 91

it's so expencive an' not effective at all..

Domingos's picture
Domingos
Activity Score 14

What about the environment? Didn't like it!

ooops's picture
ooops
Activity Score 448

it works
but not green enough

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