McDonald's: McMobile

In the friendly tradition of ice-cream trucks and pop-corn carts, the highly visible McMobile brightens up the day at large sporting events, concerts, street festivals and any other events where large crowds are present — and hungry! And for people waiting in long line-ups to get into such events or to buy tickets, the McMobile would be not only a welcome and entertaining distraction, but a chance to get something to eat that they would probably eat anyway when they get into the event. Depending on the location and specific requirements, the McMobile could take the shape of just the one main car or it could become an entire fun train with various components of a meal depicted in each car. To make most of the fun of this fun meal-on-wheels, the concept would be further enhanced by specific music, mascots, staff and entertainers interacting with the crowds — all part of the experience of encountering the McMobile. With its bright colours and cute appearance, McMobile will be photographed and broadcast in social networks by consumers where-ever it shows up. McDonald’s could even run a “Spot McMobile” contest online to increase the visibility. McMobile is a concept created by Access Agency which will be sold as a franchise model and also used as a branded marketing experience.

Advertising Agency: Access Agency, USA
Creative Director: Bill Tikos

September 2010


atb2005's picture
13561 pencils

I like the first two, left to right. Not sure about the third one (fries + burger). Doesn't seem very practical..

Guest's picture

very cute!

Guest's picture

This will be huge for mcdonalds. Great execution.

Joines's picture
181 pencils

They look like something out of a cartoon. I couldn't imagine anyone over the age of 10 wanting to buy anything from these things. But maybe McDonalds' target audience is 5 year olds?

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

They could place these things at places or events where a lot of kids are.

Cheerriiee's picture
952 pencils

They dont look very "Mcdonalds" to me.

F.Abboud's picture
218 pencils

If these are for branding purpose only, than ok. But if they are meant to be point of sales, than I guess there is something wrong with the dimensions with the Bus one and the Fries’ one; will kids sell Macdo's products to other kids?

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

@ Joines....i'm no longer 10 but i'm loving it !!!! lol

bi_sign's picture
262 pencils

Cute, I like it

Guest's picture

Wow I would love this if I saw it live on the street.

Guest's picture

this would almost sucker me into buying their "food", which is an extreme accomplishment! but yeah, that might be because it doesn't look very mcdonald's-as-usual

Guest's picture

This is a terrible idea.

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