McDonald's: Massive McMuffin Breakfast, 1

Massive McMuffin Breakfast
Now being served

Advertising Agency: DDB, New Zealand
Group Account Director: Zoe Alden
Executive Creative Director: Toby Talbot
Copywriter / Art Director: Pete Thompson
Producer: Cherie Mason
LSM Consultant: Zoe Macfarlane
LSM Account Exec: Oliver Gould
Via: bestadsontv

16 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Surely get's attention but what's the idea? Do they give these hugs bags or do they place them in the city? I wouldn't accept such a clumpsy bag with my meal.

Billoughsby's picture
Billoughsby
5091 pencils

Jack, it's just a visual aid, or joke. -- A bag like the familiar McD's bag which millions use to carry breakfast or lunch back to work a day, blown up a hundred times. Conceptually, it's no different from the giant inflatable cell phone tethered on the sidewalk outside an electronics store. This smells like a vendor-suggested use for large paper bags they carry and can print your message on.

Cute, but not breakaway.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hm yes but doesn't answer my question. Do they give them away or install them somewhere?

Guest's picture
Guest

No, they definitely don't, Jack.
Yes, they obviously do, Jack.
It's a visual metaphor, Jack.
To illustrate their message, Jack.
It's meant to be fun, Jack.
Explaining it doesn't make it fun does it, Jack?

LeeHarvey's picture
LeeHarvey
3045 pencils

Your philosophical comment doesn't either, Guest.

Guest's picture
Guest

Definately not a breakaway..

And I sure would've been pissed off if I were an old lady and some McDonalds-bag stole my seat!

LeeHarvey's picture
LeeHarvey
3045 pencils

HA you sure sound like an old lady. Agree on the breakaway. 5/10

Guest's picture
Guest

nice

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Hmmm...just looks like a large bit of litter...

Advertising @ chinaSMACK
http://advertising.chinasmack.com

leandro pinho's picture
leandro pinho
6 pencils

show show

Guest's picture
Guest

Jack, they give them away. People take them because they're very convenient. Specially alcoholics, to conceal their massive liquor bottle inside. Or people who go grocery shopping once a year. As I said, they're very convenient.

Anonymous Author's picture
Anonymous Author
1541 pencils

Litter is as strong a connection as food, here.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Someone would just steal/vandalise the bag

Guest's picture
Guest

Not new. I prefer the giant McDonalds serviette poster another agency did.(dunno the link BTW)

velle's picture
velle
1550 pencils

i like this best amongst the three - i think putting the smiling man next to it works - he just looks real glad to have gotten such great value for his $, and pull you straight into thinking about it yourselves, too.

michelangelo's picture
michelangelo
660 pencils

a friend of mine has a great insight on why people from countries with severe winter temps eat so much - is because they need fat in their bodies to keep them warm

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